We apply AI to real marketing processes to save time, analyse information better, automate tasks and create more useful customer experiences.
First, we consider what your business needs.
Then we look at where AI makes sense.
Not the other way round.
Artificial intelligence in marketing involves using AI models and systems to analyse information, automate tasks, personalise communications, improve customer service and help teams make decisions.
Its value lies in applying tools where they actually improve a process or outcome, rather than using more of them.
🔸 Your team uses ChatGPT, but everyone does their own thing without a shared strategy.
🔸 Repetitive processes are still done manually week after week.
🔸 You know AI could help, but don't want to start connecting tools without knowing why.
You don't need AI in everything. You need to identify where it can save time, improve a decision or make your customers' experience better.
AI won't fix poor automation, content without a strategy or a badly planned campaign.
That's why we start with your business, customer and goal. Technology comes afterwards.
We don't start by choosing a tool.
We look at how your team works, where work is repeated and which decisions get stuck. If AI won't save time or improve something specific, we don't add it.
Reports being copied, leads needing classification, emails always starting from the same template…
We connect those steps so they happen automatically, keeping human review where it's genuinely needed.
An assistant can answer questions, collect data and organise opportunities without making up what it doesn't know.
We integrate an AI chatbot for businesses on your website that helps your visitors within clear limits and makes contacting your team easier.
Your customers still search on Google, but they also ask ChatGPT, Gemini or Perplexity.
We work on SEO for AI and GEO visibility so those platforms understand who you are and why they should consider you.
We use it to research, organise ideas or adapt materials, not to fill the internet with paragraphs that say nothing.
Strategy, judgement and the final say remain human.
AI can summarise information, find patterns and highlight what deserves a closer look.
It helps us reach decisions sooner, rather than deliver another huge report nobody will open.
What does AI say about your business, and who appears when you don't?
With an LLM audit we analyse answers, competitors and sources in ChatGPT, Gemini and Perplexity. We give you a diagnosis and an improvement plan with clear priorities.
Before opening another campaign, we check whether ChatGPT fits your acquisition strategy.
We manage ChatGPT advertising: strategy, ads, landing pages and measurement. We start with your goals and the options available in your account.
We start with a specific problem, test it with the team and check whether it's worthwhile. The tool comes afterwards, not before.
We start with a specific problem, test it with the team and check whether it's worthwhile. The tool comes afterwards, not before.
Less time copying data, preparing the same report or answering the same question for the fifth time.
Repetitive tasks happen when they should, and information reaches whoever needs it without chasing it across three different tools.
Common questions get answered sooner and important conversations reach the team with more context.
We turn scattered data into useful signals for decisions. AI helps organise the information; the decision remains yours.
Phrases like «multidisciplinary team,» “expert,» and «with years of experience” have become the lorem ipsum of every business: words that, from overuse, no longer mean anything. We identify with more than that.
Every strategy we design is intended to generate real value and a clear return on investment.
It seems like common sense, although it is the least common of senses. We are just a call or an email away.
We share the same goals: health, money, and love, and the time to enjoy them. We don't interfere in love (we'd better leave that to Cupid), but for the rest, we are here to help you.
We like that you are part of the process, because only then can we create effective marketing strategies for your business.
Examples of projects made by us

Company
Services
Testimonials of clients people who have trusted us

Chamber of Commerce of Valencia
Rafael Castillo
Systems / User Support
First of all, congratulations on two things: From what I've seen, they are very happy with you at Additium 3D. The reports are amazing. I have never seen such thorough reports. Congratulations.

Tugrisan
Loli Vico
Administration Dept.
We are thrilled with SLUPU's work. They handled our Digital Kit grant without us having to worry about a thing. They built us a new website and digital catalog, and I love the result. They also manage our SEO and web analytics.
They are very professional and up to date.
Carla is very approachable, she has known how to listen to me, advise me, guide me, and perfectly capture the project I had in my mind.
I am super satisfied and I recommend them.

VADAVO
Arturo and Christian
Founders
We used to handle part of our digital marketing internally, but we needed an agency to support us in the areas we couldn't reach. Slupu started as ad-hoc support and quickly became the fundamental pillar of our entire marketing strategy.
Both Carla and her team stand out for an exceptional level of professionalism, something truly hard to find nowadays. They are fully committed to every project, attending to every detail with a level of rigor and dedication as if it were their own company, which is clearly reflected in the flawless results they achieve.
We have been collaborating with them for many years and hope to continue doing so for many more.

MYA Advisors
Noelia
Founder
We are very happy with the work you have done on our website, and especially with Carla and Bruno. From the very first moment, we felt very well supported, listening to our ideas and capturing everything in detail. Communication was fluid and they were always willing to resolve our doubts. Thank you for making our website so special!

Real Women
Raquel Jiménez
Founder
Crossing paths with SLUPU on my journey, as the new entrepreneur that I am, has been the stroke of luck of my life.
Carla and Alba are professional and charming. They do everything well, easily, and beautifully.
Forever grateful.

The Rebel Pigs
Carlos
Founder
We found them almost by chance, since there is a wide range of marketing and advertising agencies in Valencia. We had meetings with 5 or 6 other agencies and, in the end, we chose them because of the impression they gave us. Professionalism, freshness, dynamism, and commitment.
In this life, sometimes appearances are deceiving. This time was not the case. We increased our presence on our social media exponentially and much faster than expected. They also achieved greater visibility for our company through Google, TripAdvisor, and other platforms. The results are palpable, and we are very happy to have decided on them.
In terms of invoicing, I think their value for money is extremely good. Right now their price is very competitive, but over time, and considering the quality of their service, it won't be long before they become a cutting-edge player in the marketing and advertising agency market.
If you are truly looking for an agency and are a bit lost, before looking at others, talk to them. Whatever your company's roadmap and the sector you are in, they will hit the nail on the head to help you grow and meet your goals.
And no, I’m not getting a commission for this review. The kind and sincere words in this text are based on 200%’s satisfaction with his work and 1000%’s satisfaction with his involvement.

Leal Law Firm
Rubén Ferrer
Founder
I am very happy with the results I have achieved working with SLUPU for my firm. Since we started working together, I have seen an increase in the number of clients, all thanks to the Google advertising campaigns. Carla has been a fundamental pillar throughout the process, always available, attentive, and with a great ability to understand our needs.
Without a doubt, I recommend SLUPU to any company looking for concrete results and a marketing agency that is committed to its client.

Additium3D
William
Founder
We met SLUPU thanks to the Chamber of Valencia, and we couldn't be happier with their recommendation.
From the very first moment, the work of Carla, Bruno, and Alba has been impeccable, both regarding the redesign they carried out on our website, giving it the professional touch we were looking for, and in all the digital marketing.
Following experiences with other agencies that were not entirely positive, we have been working with SLUPU for several months now, seeing constant growth in both our SEO positioning and the quality of the leads coming in through SEM campaigns. As a small company, we told SLUPU from the very beginning that we wanted a few high-quality contacts, and their work is giving us just that.
It is lucky to have found someone so attentive and personal, which is what every company looks for!
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Any questions?
The cost depends on the diagnosis, scope, integrations, data and maintenance required. We quote every project involving AI applied to marketing after defining the problem to solve and how it will be measured.
Yes, it can answer common questions, collect information and hand conversations over, but it needs boundaries and human escalation. This is one application of our service for AI in marketing.
Automation executes defined rules and steps; AI can interpret, generate or classify information within those processes. In artificial intelligence applied to marketing we combine both only when the intelligent part improves the outcome.
Not necessarily; we first check whether your existing tools support integration or process improvements. A project involving AI for marketing shouldn't force you to replace useful systems without a clear reason.
Start by looking for repetitive tasks, information-heavy decisions and service points where time is lost. In a consultancy project for artificial intelligence in marketing we prioritise those opportunities by impact, feasibility and risk.
Yes, it can suit an SME if it solves a specific problem and maintenance makes sense. We adapt AI applied to marketing to your size, data, team and available resources.
Start with a specific process, a measurable goal and a human owner, rather than buying lots of tools. Our service for artificial intelligence in marketing helps analyse, prioritise, test and scale with sound judgement.
It's the use of AI models and systems to analyse information, automate tasks, personalise communications and support marketing decisions. Our service for artificial intelligence in marketing starts with the process and goal, not the tool.
It is used to research, analyse data, assist content creation, automate workflows and improve service, among other uses. In a project involving AI applied to marketing we choose only uses that bring real business value.
Classification, summaries, common replies, drafts, analysis and parts of reporting can be automated. Before applying artificial intelligence to marketing we review quality, exceptions and supervision needs.
We don't see AI as a complete replacement for a marketing team. Our approach to AI in marketing aims to remove repetitive work and give better tools to the people who contribute strategy, judgement and customer knowledge.
Yes, it can support research, analysis, organisation and content updates, but doesn't replace experience or a strong strategy. In AI applied to marketing we connect that use with our specific SEO for AI service where appropriate.
Yes, it can help analyse data, detect patterns, adapt materials and speed up tasks, always under supervision. Within a strategy for artificial intelligence in marketing we assess whether it brings a measurable improvement to the campaign.
Let's apply AI where it makes sense. And only where it makes sense.
30 minutes free No obligation
I'm Carla from SLUPU. We'll review your situation, identify what may be holding back your results and look at which marketing actions you should prioritise.
