/* SLUPU AUDITORIA LLM INNER H2 */

Artificial Intelligence in Marketing

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AI isn't here to replace your strategy. It's here to take away work you shouldn't be doing manually.

We apply AI to real marketing processes to save time, analyse information better, automate tasks and create more useful customer experiences.

First, we consider what your business needs.

Then we look at where AI makes sense.

Not the other way round.

What is artificial intelligence applied to marketing?

Artificial intelligence in marketing involves using AI models and systems to analyse information, automate tasks, personalise communications, improve customer service and help teams make decisions.

Its value lies in applying tools where they actually improve a process or outcome, rather than using more of them.

SLUPU animation: business, data and tasks connect with AI and human judgement to analyse information, automate processes and serve customers better.
SLUPU animation: cards with prompts, repeated tasks and tools connect through an orange compass with a shared plan, clear goals and human-reviewed AI.
Surely one of these situations does it look familiar to you

🔸 Your team uses ChatGPT, but everyone does their own thing without a shared strategy.

🔸 Repetitive processes are still done manually week after week.

🔸 You know AI could help, but don't want to start connecting tools without knowing why.

You don't need AI in everything. You need to identify where it can save time, improve a decision or make your customers' experience better.

Marketing first. Artificial intelligence second.

AI won't fix poor automation, content without a strategy or a badly planned campaign.

That's why we start with your business, customer and goal. Technology comes afterwards.

What are we doing

How we apply artificial intelligence to your marketing

We don't sell AI by the metre. We find the part of your marketing that eats up hours, responds late or suffers from being rushed. That's where we start.

AI strategy

We don't start by choosing a tool.

We look at how your team works, where work is repeated and which decisions get stuck. If AI won't save time or improve something specific, we don't add it.

Intelligent automation

Reports being copied, leads needing classification, emails always starting from the same template…

We connect those steps so they happen automatically, keeping human review where it's genuinely needed.

Chatbots and assistants

An assistant can answer questions, collect data and organise opportunities without making up what it doesn't know.

We integrate an AI chatbot for businesses on your website that helps your visitors within clear limits and makes contacting your team easier.

SEO and AI visibility

Your customers still search on Google, but they also ask ChatGPT, Gemini or Perplexity.

We work on SEO for AI and GEO visibility so those platforms understand who you are and why they should consider you.

AI-assisted content and creativity

We use it to research, organise ideas or adapt materials, not to fill the internet with paragraphs that say nothing.

Strategy, judgement and the final say remain human.

Data and analysis

AI can summarise information, find patterns and highlight what deserves a closer look.

It helps us reach decisions sooner, rather than deliver another huge report nobody will open.

LLM audit

What does AI say about your business, and who appears when you don't?

With an LLM audit we analyse answers, competitors and sources in ChatGPT, Gemini and Perplexity. We give you a diagnosis and an improvement plan with clear priorities.

ChatGPT advertising

Before opening another campaign, we check whether ChatGPT fits your acquisition strategy.

We manage ChatGPT advertising: strategy, ads, landing pages and measurement. We start with your goals and the options available in your account.

Our method

How we go from “we lose hours here” to a solution people use

We start with a specific problem, test it with the team and check whether it's worthwhile. The tool comes afterwards, not before.

We start with a specific problem, test it with the team and check whether it's worthwhile. The tool comes afterwards, not before.

  • 01.
    We understand the business

    We clarify what the business sells, how the team works and where time is lost. Without that context, any tool looks more useful than it really is.
  • 02.
    We analyse processes and identify opportunities

    We talk to the people doing the work and look for repeated tasks, delays and data lost along the way. We also reject impressive-looking ideas that wouldn't solve anything.
  • 03.
    We prioritise by impact

    We don't propose five automations simply because they're possible. We first choose the one that can save work or improve a real opportunity.
  • 04.
    We design the solution

    We define the information it uses, the expected result and where a person should intervene. AI needs boundaries too; perhaps especially AI.
  • 05.
    We integrate the necessary tools

    Where it makes sense, we work with tools your team already uses. Replacing everything to save time is often a very effective way to waste it.
  • 06.
    We test with the team

    We don't just validate the perfect path. We look for errors, exceptions and moments when the solution should stop, then provide clear criteria for using and reviewing it.
  • 07.
    We measure and improve

    We compare time, quality, service and opportunities before and after. If nothing important improves, we fix it rather than dress up the result.
  • Benefits

    What changes when AI is applied well?

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    Hours returned to your team

    Less time copying data, preparing the same report or answering the same question for the fifth time.

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    Processes that don't rely on remembering

    Repetitive tasks happen when they should, and information reaches whoever needs it without chasing it across three different tools.

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    Customers who wait less

    Common questions get answered sooner and important conversations reach the team with more context.

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    More context, not more reports

    We turn scattered data into useful signals for decisions. AI helps organise the information; the decision remains yours.

    Are you really going to miss all of this?

    Our values

    Why apply artificial intelligence with SLUPU?

    The lorem ipsum
    of all business

    Phrases like «multidisciplinary team,» “expert,» and «with years of experience” have become the lorem ipsum of every business: words that, from overuse, no longer mean anything. We identify with more than that.

    Focused on
    the results

    Every strategy we design is intended to generate real value and a clear return on investment.

    We look to make your life easier

    It seems like common sense, although it is the least common of senses. We are just a call or an email away.

    We’re just as
    human as you

    We share the same goals: health, money, and love, and the time to enjoy them. We don't interfere in love (we'd better leave that to Cupid), but for the rest, we are here to help you.

    We work WITH
    the client and not FOR the client

    We like that you are part of the process, because only then can we create effective marketing strategies for your business.

    Your emotional support

    We know what it takes to have your own business and the challenges that come with it. We are here to support you every step of the way.

    Beautiful stories

    Examples of projects made by us

    Company

    Additium3D

    Services

    STRATEGY
    WEB DESIGN
    WEB DEVELOPMENT
    SEO
    SEM

    Company

    Boutique Hotels

    Services

    STRATEGY
    WEB DESIGN
    WEB DEVELOPMENT
    SEO
    SEM
    SOCIAL ADS

    Company

    MYA Advisors

    Services

    WEB DESIGN
    WEB DEVELOPMENT
    SEO
    SEM

    Company

    Dental Studio

    Services

    STRATEGY
    Branding
    WEB DESIGN
    WEB DEVELOPMENT
    SEO
    SEM

    Company

    VADAVO

    Services

    STRATEGY
    Branding
    WEB DESIGN
    WEB DEVELOPMENT
    SEO
    SEM
    SOCIAL ADS
    MARKETING AUTOMATION

    We have worked with

    Casa La Yunta Logo
    Startax logo
    Moalu logo
    Teresa Psychology Logo
    Balam Psychology
    Joaquín Puerma logo
    client-logo-3
    client-logo-1
    client-logo-2
    client-logo-73
    teresa-rosete
    client-logo-75
    Empsana Centre
    client-logo-76
    elisa-matheus-logo
    client-logo-77
    client-logo-70
    new logo
    client-logo-71
    client-logo-72
    client-logo-79
    client-logo-4
    pc-components-logo
    client-logo-80
    client-logo-81
    client-logo-87
    client-logo-86
    client-logo-85
    client-logo-84
    client-logo-90
    client-logo-91
    client-logo-92
    client-logo-93
    client-logo-94
    client-logo-95
    client-logo-10
    roitels-logo
    client-logo-9
    btd-logo-00
    client-logo-7
    client-logo-8
    gesem logo
    client-logo-2-1
    logo-mirai
    client-logo-1-1
    Witbooking logo
    client-logo-6
    client-logo-4-1
    client-logo-5
    Valencia City Council logo

    They are part of our community

    Testimonials of clients people who have trusted us

    Digital marketing testimonial SLUPU

    Chamber of Commerce of Valencia

    Rafael Castillo

    Systems / User Support

    First of all, congratulations on two things: From what I've seen, they are very happy with you at Additium 3D. The reports are amazing. I have never seen such thorough reports. Congratulations.

    Tugrisan

    Loli Vico

    Administration Dept.

    We are thrilled with SLUPU's work. They handled our Digital Kit grant without us having to worry about a thing. They built us a new website and digital catalog, and I love the result. They also manage our SEO and web analytics.

    They are very professional and up to date.

    Carla is very approachable, she has known how to listen to me, advise me, guide me, and perfectly capture the project I had in my mind.

    I am super satisfied and I recommend them.

    Arturo and Christian VADAVO

    VADAVO

    Arturo and Christian

    Founders

    We used to handle part of our digital marketing internally, but we needed an agency to support us in the areas we couldn't reach. Slupu started as ad-hoc support and quickly became the fundamental pillar of our entire marketing strategy.

    Both Carla and her team stand out for an exceptional level of professionalism, something truly hard to find nowadays. They are fully committed to every project, attending to every detail with a level of rigor and dedication as if it were their own company, which is clearly reflected in the flawless results they achieve.

    We have been collaborating with them for many years and hope to continue doing so for many more.

    Digital marketing testimonial SLUPU

    MYA Advisors

    Noelia

    Founder

    We are very happy with the work you have done on our website, and especially with Carla and Bruno. From the very first moment, we felt very well supported, listening to our ideas and capturing everything in detail. Communication was fluid and they were always willing to resolve our doubts. Thank you for making our website so special!

    Digital marketing testimonial SLUPU

    Real Women

    Raquel Jiménez

    Founder

    Crossing paths with SLUPU on my journey, as the new entrepreneur that I am, has been the stroke of luck of my life.

    Carla and Alba are professional and charming. They do everything well, easily, and beautifully.

    Forever grateful.

    Digital marketing testimonial SLUPU

    The Rebel Pigs

    Carlos

    Founder

    We found them almost by chance, since there is a wide range of marketing and advertising agencies in Valencia. We had meetings with 5 or 6 other agencies and, in the end, we chose them because of the impression they gave us. Professionalism, freshness, dynamism, and commitment.

    In this life, sometimes appearances are deceiving. This time was not the case. We increased our presence on our social media exponentially and much faster than expected. They also achieved greater visibility for our company through Google, TripAdvisor, and other platforms. The results are palpable, and we are very happy to have decided on them.

    In terms of invoicing, I think their value for money is extremely good. Right now their price is very competitive, but over time, and considering the quality of their service, it won't be long before they become a cutting-edge player in the marketing and advertising agency market.

    If you are truly looking for an agency and are a bit lost, before looking at others, talk to them. Whatever your company's roadmap and the sector you are in, they will hit the nail on the head to help you grow and meet your goals.

    And no, I’m not getting a commission for this review. The kind and sincere words in this text are based on 200%’s satisfaction with his work and 1000%’s satisfaction with his involvement.

    Digital marketing testimonial SLUPU

    Leal Law Firm

    Rubén Ferrer

    Founder

    I am very happy with the results I have achieved working with SLUPU for my firm. Since we started working together, I have seen an increase in the number of clients, all thanks to the Google advertising campaigns. Carla has been a fundamental pillar throughout the process, always available, attentive, and with a great ability to understand our needs.

    Without a doubt, I recommend SLUPU to any company looking for concrete results and a marketing agency that is committed to its client.

    Digital marketing testimonial SLUPU

    Additium3D

    William

    Founder

    We met SLUPU thanks to the Chamber of Valencia, and we couldn't be happier with their recommendation.

    From the very first moment, the work of Carla, Bruno, and Alba has been impeccable, both regarding the redesign they carried out on our website, giving it the professional touch we were looking for, and in all the digital marketing.

    Following experiences with other agencies that were not entirely positive, we have been working with SLUPU for several months now, seeing constant growth in both our SEO positioning and the quality of the leads coming in through SEM campaigns. As a small company, we told SLUPU from the very beginning that we wanted a few high-quality contacts, and their work is giving us just that.

    It is lucky to have found someone so attentive and personal, which is what every company looks for!

    Related services

    Services to turn AI into useful work

    MARKETING AUTOMATION

    From €450/month
    We help you create intelligent systems that WORK FOR YOU, optimizing every interaction with your customers so that nothing gets lost along the way.

    GEO | SEO FOR AI

    From €450/month
    We improve your brand's visibility in ChatGPT, Gemini, Perplexity, and Google AI by combining SEO, content, authority, and GEO strategy.

    AI CHATBOT | BUSINESSES

    From €49/month*
    We integrate an AI chatbot into your website to answer questions, guide visitors and collect leads with context for your team.
    * Setup and installation quoted separately.

    News on artificial intelligence and marketing

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    A selection of SLUPU content on artificial intelligence, marketing, CRM and automation to distinguish real opportunities from the noise.
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    Any questions?

    Frequently asked questions about artificial intelligence in marketing

    The cost depends on the diagnosis, scope, integrations, data and maintenance required. We quote every project involving AI applied to marketing after defining the problem to solve and how it will be measured.

    Yes, it can answer common questions, collect information and hand conversations over, but it needs boundaries and human escalation. This is one application of our service for AI in marketing.

    Automation executes defined rules and steps; AI can interpret, generate or classify information within those processes. In artificial intelligence applied to marketing we combine both only when the intelligent part improves the outcome.

    Not necessarily; we first check whether your existing tools support integration or process improvements. A project involving AI for marketing shouldn't force you to replace useful systems without a clear reason.

    Start by looking for repetitive tasks, information-heavy decisions and service points where time is lost. In a consultancy project for artificial intelligence in marketing we prioritise those opportunities by impact, feasibility and risk.

    Yes, it can suit an SME if it solves a specific problem and maintenance makes sense. We adapt AI applied to marketing to your size, data, team and available resources.

    Start with a specific process, a measurable goal and a human owner, rather than buying lots of tools. Our service for artificial intelligence in marketing helps analyse, prioritise, test and scale with sound judgement.

    It's the use of AI models and systems to analyse information, automate tasks, personalise communications and support marketing decisions. Our service for artificial intelligence in marketing starts with the process and goal, not the tool.

    It is used to research, analyse data, assist content creation, automate workflows and improve service, among other uses. In a project involving AI applied to marketing we choose only uses that bring real business value.

    Classification, summaries, common replies, drafts, analysis and parts of reporting can be automated. Before applying artificial intelligence to marketing we review quality, exceptions and supervision needs.

    We don't see AI as a complete replacement for a marketing team. Our approach to AI in marketing aims to remove repetitive work and give better tools to the people who contribute strategy, judgement and customer knowledge.

    Yes, it can support research, analysis, organisation and content updates, but doesn't replace experience or a strong strategy. In AI applied to marketing we connect that use with our specific SEO for AI service where appropriate.

    Yes, it can help analyse data, detect patterns, adapt materials and speed up tasks, always under supervision. Within a strategy for artificial intelligence in marketing we assess whether it brings a measurable improvement to the campaign.

    Our toolbox

    Technology as our ally

    We have the latest tools to make your business scale quickly and flexibly.

    Tell us about your project

    Let's apply AI where it makes sense. And only where it makes sense.

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    Find out how to attract more customers to your business

    I'm Carla from SLUPU. We'll review your situation, identify what may be holding back your results and look at which marketing actions you should prioritise.

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