You chose this profession to help other people, but to be able to keep doing it you need patients, visibility, and a practice that is profitable.
And this is where marketing comes in.
It's not about becoming an influencer, posting on Instagram every day, or selling therapy like any other product. It's about making sure the people who need your help can find you, understand what you do, and trust you enough to book a first session.
A good marketing strategy for psychologists should help you do precisely that: getting patients without losing your way of working, your values, or your essence.
Because helping more people and making a good living from your profession are not mutually exclusive things.
The use of technology gives us the opportunity to connect with people from different parts of the world and transmit a message of positivity and hope.
After years of working with psychologists and therapists, we have seen that many find themselves in a loop: they have no patients because they do not work on their personal image, and they cannot invest in marketing because they have no patients. Creating a strong brand identity is essential to break this vicious cycle. Your branding must convey trust, empathy, and professionalism, reflecting the warmth and security you offer in your sessions. Make your promise palpable from the very first contact, using visual elements and messaging that resonate with your audience. In this way, you can establish a deep emotional connection, attracting and retaining your clients.
We create websites that stand out in a highly competitive market, attract the attention of your future patients, and convert visitors into appointments. Each page is unique and customized to your clinic's identity, with a web design for psychologists attractive and an intuitive user experience, focused on maximizing conversions.
In addition, we integrate advanced tools to optimize your search engine visibility (SEO) and improve your organic ranking. We implement analysis systems that provide key metrics so you can make strategic decisions and continue improving your website's performance.
To understand the main objectives and needs of your clinic or practice, it all starts with an exhaustive analysis. We conduct an internal audit and thoroughly study your competitors to identify which strategies work and which do not. But we don't stop there: we go further. We analyze your patients' experience, from their first consultation to the final follow-up.
As the saying goes, "information is power." This approach allows us to design a strategic marketing plan that not only strengthens your brand, but also attracts more patients and improves loyalty.
Make sure your clinic is always on the radar of your future patients. We provide you with the best search engine optimization (SEO) practices, designed to rank your practice in the top results and attract more patients.
Stay visible, relevant, and always one step ahead of the competition.
Google and Meta ads to attract more patients to your practice.
To help more people find and trust you, we use strategic advertising on Google and Meta (Facebook and Instagram). This allows us to reach people who truly need your services at the right time.
Be available to your patients on social media and in your Google Business Profile. We help you optimize your brand on these channels, build an active community, and manage reviews. In addition, we teach you how to insert a link so that patients can book appointments directly from platforms like Meta, Google, or Instagram.
We provide you with clear and detailed reports on your clinic's performance. We help you interpret the data so you can make informed decisions and optimize every action, improving patient acquisition and the efficiency of your services.
Our method integrates the best of both worlds: the emotional component—person-to-person interaction, empathy, and trust—and the rational one—sales and growth strategies that will allow you to consolidate your practice without losing your essence.
It's not about filling your schedule just any which way, but about attracting the right patients, those who truly need your help and with whom you can make a real impact.
With our method, we help you connect authentically with your patients, build a solid practice, and achieve your professional goals.
Your calling and your business can go hand in hand. We’ll show you how 🧡.
Our method integrates the best of both worlds: the emotional component—person-to-person interaction, empathy, and trust—and the rational one—sales and growth strategies that will allow you to consolidate your practice without losing your essence.
It's not about filling your schedule just any which way, but about attracting the right patients, those who truly need your help and with whom you can make a real impact.
With our method, we help you connect authentically with your patients, build a solid practice, and achieve your professional goals.
Your calling and your business can go hand in hand. We’ll show you how 🧡.
We know that word-of-mouth is one of the best forms of recommendation, but what happens when that flow isn't enough? Having an additional channel to attract patients gives you the peace of mind of knowing that you will always have someone interested in your sessions, even during quieter times.
With marketing and automation tools, many of the repetitive tasks in your practice can run on their own. That means fewer hours spent on the technical side and more time for yourself: to rest, learn, or simply do whatever you feel like doing most.
Knowing that you have a steady flow of patients thanks to a well-designed digital strategy allows you to relax. It's like having a system that works for you, even when you aren't.
It is not about filling your schedule to the limit, but about attracting the patients you truly connect with and who value your services. This way you can choose the cases in which you feel most comfortable and, at the same time, make your practice more profitable.
We have been working for years with mental health professionals
We know how a person searches for help, how they choose a psychologist, and what they need to find on a website before taking the step to book a first session.
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We have prepared these guides to help you understand how to attract patients, improve your Google ranking, and build a profitable marketing strategy for your practice.
Do you want to get more patients for your psychology practice? We tell you which marketing strategies work, from SEO and Google Ads to websites and referrals.
Do you want to get more patients for your psychology practice? We tell you which marketing strategies work, from SEO and Google Ads to websites and referrals.
No matter the type of business you have: without an internet presence, your business is doomed to go unnoticed. Take advantage of the Digital Kit. In this post, we explain the main features of the digital kit and how to benefit from this aid to digitize your business.
Determining how much a psychologist should charge in Spain can be a challenge, as it depends on multiple factors, such as experience, specialization, geographical location, and the costs associated with practicing the profession.
Frequently Asked Questions
No. We are in Valencia, but we work with psychologists, therapists, and clinics all over Spain.
The entire project can be managed online: meetings, strategy, monitoring, and results analysis. So wherever you are, we can work with you without any problem.
First, we analyze where your inquiry stands: how people find you now, which services you want to boost, what is working, and where there is room for improvement. From there, we define a strategy that can combine web development, SEO, Google Ads, social media, or analytics, depending on what you truly need.
We don't work with fixed packages or do things just for the sake of it. The idea is to build a well-thought-out strategy to gain more visibility, build trust, and turn that visibility into new inquiries.
First, we analyze what you need to start attracting patients: it could be working on your positioning, improving your website, better defining your specialization, or activating advertising campaigns.
There is no single formula. Depending on where you are, we can combine SEO, Google Ads, branding, web development, or social media to help more people find you and turn that visibility into initial inquiries.
The goal is not simply to get traffic, but to help you build an acquisition system that you can maintain over time.
Neither is better than the other: they fulfill different functions.
Google Ads allows us to appear from the very first moment in front of people who are already looking for a psychologist. SEO takes more time, but it can generate a steady flow of patients without having to pay directly for each click.
Whenever the budget allows, we like to combine both: advertising to accelerate results and SEO to build medium- and long-term visibility.
Healthcare marketing MUST be ethical, although sadly, it has not always been handled in the best way by professionals in our sector.
Ethics in marketing involves making responsible and transparent decisions that respect both mental health professionals and their patients. These are our commandments:
At SLUPU, we are committed to promoting ethical marketing. We continually question our actions to improve them and be more transparent with the professionals we serve, thereby encouraging them to be transparent with their patients as well.
Read ours manifesto, to show you that we probably have values very aligned with yours.
The price depends on what your consultation needs and the channels we work on. At SLUPU, our marketing projects currently start at €480/month.
But for us, what matters is not only how much you invest, but what return that investment generates.
That is why we measure how many inquiries come in, which channels generate them, and how much it costs to acquire a new patient. This way, we can decide where it is worth continuing to invest and where it is not.
The main objective of the contract we establish is to formalize a mutual commitment. This is key to ensuring that both parties are aligned regarding expectations, responsibilities, and long-term goals.
We understand that digital marketing is a process that yields better results in the long run (like everything in this life). We need to thoroughly understand your business and its dynamics. However, we know how important flexibility is, so we do not impose any kind of rigid commitment. If you decide you do not want to continue, you are completely free to do so. That said, we are not a Netflix subscription, so we just ask that you notify us 30 days in advance so we can organize ourselves.
The first thing you must do is contact us by filling out the contact form. Tell us how we can help you and include your phone number in the message so we can call you.
We will contact you to gather more information via a call, email, or virtual meeting. If the project aligns with our values and we believe we are the right choice to carry it out, we will move forward by sending you a personalized proposal.
If the proposal fits your needs, we will meet again, formalize a small contract, and kick off the first phase of the service.
We have the latest tools to make your business scale quickly and flexibly.
