If you ever thought that digital marketing «does not work» for the legal sector, or that this field is too traditional to incorporate modern strategies, it is time to change your perspective.
Digital marketing is not only relevant, but essential for the growth of your law firm. If you haven't yet taken advantage of digital tools to attract clients, you are missing a unique opportunity to position yourself as a leader in your field.
We review how your firm presents itself, the enquiries it receives and the specialisms you want to develop. We use this information to prioritise activities suited to your goals and your team's time.
We also check what ChatGPT, Gemini and Perplexity say about your firm. An LLM audit helps detect inaccurate mentions, see which firms appear in related searches and identify missing information about your services.
We design a website explaining how you can help, who is on your team and how to request an initial appointment. We organise practice areas and focus on navigation and forms, including on mobile.
If your firm needs it, we add an AI assistant to answer questions about hours and services and make contact easier. Legal enquiries go to your team. We can also connect forms and calendars to organise enquiries and reminders.
We improve your website so people seeking help in your specialism or area can find you. We work on technical aspects, practice-area pages and questions asked before contacting you, with review by your legal team.
We also work on how your firm appears in AI assistants' answers. This work on GEO or SEO for AI includes reviewing content, professional profiles and sources that can support information about your firm.
We create Google and Meta campaigns that explain your services and make booking an appointment easy. We agree messaging and target areas with you, then review which enquiries fit your firm alongside clicks and forms received.
We also assess whether ChatGPT advertising makes sense for the specialisms you want to promote and how to measure the enquiries it may generate.
We turn your team's expertise into accessible content for your website, LinkedIn and the channels your audience uses. We showcase your specialisms and answer common questions to strengthen trust in your firm.
We use AI to help organise topics, prepare drafts and adapt formats, with professional review before publication. We also manage your Google Business Profile, firm details and review replies.
We connect enquiry sources with appointments and new engagements to understand which channels and specialisms bring opportunities. We provide clear reports to help you decide where to focus your efforts.
We use AI to help organise data and identify patterns. We review results with you to understand what happens from first contact to engagement and adjust your firm's activities.
Legal marketing · On the blog
Getting found is the first step. In this article we tell you how to increase the visibility of your office and attract people who need your services.
SEO, advertising, content and online reputation. Seven strategies to boost the marketing of your law firm.
Marketing for lawyers · Strategy and client acquisition
Does this sound familiar?
These are some of the situations we can help you with.
Your expertise deserves to reach the right clients.
We start by understanding your specialism, the matters you want to attract and how enquiries currently arrive. That helps us prioritise actions suited to your firm and the way you work.
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Digital marketing for lawyers requires a strategic and specialized approach. That is why we follow a proven method that guarantees effective results.
Digital marketing for lawyers requires a strategic and specialized approach. That is why we follow a proven method that guarantees effective results.
We agree that the most powerful sales channel is word of mouth. However, in a competitive environment, relying solely on recommendations is not enough to guarantee a steady flow of customers.
In the legal sector, your reputation is like your business card. We elevate your firm's credibility, ensuring that clients trust you and that your name is considered a benchmark in your specialty.
We take care of growing your law firm, you focus on what you do best: advocating for your clients. We know your time is valuable, which is why our close and personalized approach is designed to look after your firm, allowing you to concentrate on what truly matters.
In the end, it all comes down to this: growing your firm and maximizing its profitability. We know it's not just about winning cases, but about building something bigger: a solid, sustainable, and prosperous business. We work with you to help you achieve exactly that.
Examples of projects made by us
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Frequently Asked Questions
At SLUPU, we understand that effective and transparent communication is key to the success of our collaboration.
We believe that our communication and reporting structure not only keeps clients well-informed, but also facilitates effective and continuous collaboration, essential to achieving our clients' marketing objectives.
Offer valuable content, such as guides, e-books, or webinars, in exchange for the contact information of potential customers. This will help you build a database of interested leads.
Send useful and exclusive content to your subscribers, building trusting relationships and fostering customer loyalty.
From attracting attention to customer retention, automate processes to increase efficiency and improve conversion.
It is crucial to implement these strategies as soon as possible to stand out in an increasingly competitive and digitalized sector. The key is to leverage digital tools to connect with your customers and build lasting relationships.
Implementing legal marketing strategies will allow you to:
In an environment as competitive as the legal field, it is not enough to be a good lawyer; it is essential that your potential clients find you and trust you. Legal marketing helps you to:
The main objective of the contract we establish is to formalize a mutual commitment. This is key to ensuring that both parties are aligned regarding expectations, responsibilities, and long-term goals.
We understand that digital marketing is a process that yields better results in the long run (like everything in this life). We need to thoroughly understand your business and its dynamics. However, we know how important flexibility is, so we do not impose any kind of rigid commitment. If you decide you do not want to continue, you are completely free to do so. That said, we are not a Netflix subscription, so we just ask that you notify us 30 days in advance so we can organize ourselves.
We are a digital agency based in Valencia, but we work with clients from various parts of the country, so managing your company's digital marketing remotely won't be a problem for us 😛
You can contact with us by mail, by phone or visiting our offices (by appointment). We look forward to assisting you!
The first thing you must do is contact us by filling out the contact form. Tell us how we can help you and include your phone number in the message so we can call you.
We will contact you to gather more information via a call, email, or virtual meeting. If the project aligns with our values and we believe we are the right choice to carry it out, we will move forward by sending you a personalized proposal.
If the proposal fits your needs, we will meet again, formalize a small contract, and kick off the first phase of the service.
We have the latest tools to make your business scale quickly and flexibly.
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I'm Carla from SLUPU. We'll review your situation, identify what may be holding back your results and look at which marketing actions you should prioritise.
