Branding agency for humans

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It is not luck, it is branding and strategy

You are what you mean. You are worth what you matter. We create ATTRACTIVE and highly COMPETITIVE BRANDS.

The secret behind those who sell (and those who don't)

Comparisons are odious. “Why has Nude Project managed to sell t-shirts for €60 and I can't even sell mine when discounting them to €15?”

Have they reinvented fashion? No, slogan t-shirts have been around forever. A stroke of luck? If they have been growing for years, luck has nothing to do with it. So, what is their secret?

There are no magic tricks. What there is:

✔️ A clear brand identity. They don't sell t-shirts, they sell a sense of belonging to a movement.
✔️ A powerful storytelling. They connect with their audience through values and cultural references.
✔️ Well-executed strategy. From influencer collaborations to events and community.
✔️ A brutal confidence in their project. If you don't believe in yourself, no one else will.
✔️ I wish. It is not enough to sell something good, you have to make people want to be a part of it.

Nude Project is not just clothing, it's a symbol of belonging. And all of that is branding.

If you want to build a brand that truly connects with your audience and increases its value, Let's talk.

What are we doing

Your brand can — and must — to be everywhere

Surely a friend has said to you at some point: «I saw this and thought of you.» Somehow, whether consciously or not, you managed to occupy a space in their mind and create a connection. That is branding.We help you create those intentional “journeys,” making your brand remembered the way you want. How do we achieve this? Keep reading.

Strategy

We create our own space in which to foster relationships as well as transactions. We carry out an exhaustive analysis of your project, its characteristics, and competitors based on active listening. We develop a strategic plan designed to establish a solid, human, and profitable brand.

  • Brand archetype or personality
  • Competition
  • Mission
  • Vision
  • Values we want to convey
  • Define the target audience
  • Channels to reach the potential customer

Verbal identity

Do you have your own distinctive verbal elements? What you say and how you say it drastically influences how your potential customer will connect with your brand. We develop your brand's verbal identity and name, creating the right perceptions, aligned with your value proposition and personality.

  • Brand idea (the idea we want the brand to represent)
  • Company naming
  • Slogan or tagline (phrase that accompanies the logo)
  • Tone of voice
  • Communication traits
  • Verbal identity manual

Visual identity

Identify ourselves to be able to differentiate ourselves. There is no second chance to make a good first impression. At SLUPU, we are dedicated to creating Visual Identities that have the power to tell a brand's complete story at a single glance.

  • Logo design
  • Typography
  • Colorimetry
  • Iconography
  • Apps
  • Corporate stationery
  • Visual identity manual

Strategic web design

We design strategic and seductive websites that reflect the essence of your business and attract your target audience. Designs that matter and impact, and transform visits into Clients.

  • Design and prototyping
  • Web development
  • Photography and video
  • Graphic elements
  • Animations and motion graphics
  • GDPR Compliance
  • SEO
  • Linking Google Analytics and Search Console
  • Website maintenance
  • Video-recorded training

Copywriting *exclusive

They said people don't read anymore, and here you are, reading all the time. The copywriting, the great art of catching you and never letting you go. A service we do for leisure, fun, and passion. That is why we offer it to very few.

  • Persuasive texts
  • Irresistible titles
  • Web copy
  • Creative writing
  • SEO Optimization (content that not only captivates, but also ranks)
Our method

Our methodology as a studio of branding

When you work with us, you become part of our team, not just a client.

When you work with us, you become part of our team, not just a client.

  • 01.
    REQUEST FOR QUOTATION

    Everything starts with your request. We will get in touch to better understand your needs and see how we can help you. If everything is a fit, we will present you with a proposal.
  • 02.
    COMMISSION AND BRIEF

    Before we start designing, we need to understand your goals. We will send you a creative brief so we can generate ideas and establish a solid concept to work with.
  • 03.
    IDEA

    Once we are clear on your brand's context and environment, it's time to define its purpose and where it is headed. In this phase, we do a brainstorming or mindmapping session to generate fresh and powerful concepts.
  • 04.
    Concept

    Here we go beyond ideas and start shaping your brand concept. We define how it should sound, what values it should convey, and how we connect with your audience.
  • 05.
    DESIGN

    Now, we move from concept to visual. We create a fully customized and optimized design to communicate your value proposition effectively.
  • Benefits

    What will you achieve with our services of Branding and Strategy?

    mood-smile-beam

    A brand with a purpose

    Our goal is to help you find and define your brand's purpose, activate it, and communicate it through design and impactful marketing strategies.

    piggy bank icon

    A profitable and meaningful brand

    Doing good and being profitable is indeed possible. You just need to be clear about the objective and work with that in mind.

    user heart

    A brand with transformative power

    What we seek is not just for your brand to be in the market, but for it to be an engine of change. To create a powerful identity that inspires, motivates, and, above all, transforms the way people relate to what you do.

    stars

    A better company for the world

    The world cannot be fixed in two days, but at some point, we have to start. Brands finding their purpose is key, not only for their survival, but also for people, the planet, and the future.

    Are you really going to miss all of this?

    Our values

    Why trust SLUPU branding of your business?

    The lorem ipsum
    of all business

    Phrases like «multidisciplinary team,» “expert,» and «with years of experience” have become the lorem ipsum of every business: words that, from overuse, no longer mean anything. We identify with more than that.

    Focused on
    the results

    Every strategy we design is intended to generate real value and a clear return on investment.

    We look to make your life easier

    It seems like common sense, although it is the least common of senses. We are just a call or an email away.

    We are so
    human like you

    We share the same goals: health, money, and love, and the time to enjoy them. We don't interfere in love (we'd better leave that to Cupid), but for the rest, we are here to help you.

    We work CON
    the client and not STOP the customer

    We like that you are part of the process, because only then can we create effective marketing strategies for your business.

    Your emotional support

    We know what it takes to have your own business and the challenges that come with it. We are here to support you every step of the way.

    Beautiful stories

    Examples of projects made by us

    Company

    ANTFIT CENTER

    Services

    WEB DESIGN
    WEB DEVELOPMENT

    Company

    ORTOLÁ ARCHITECTS

    Services

    WEB DESIGN
    WEB DEVELOPMENT

    Company

    MYA ASESORES

    Services

    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    ONLINE DOG THERAPY

    Services

    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    BALAM PSYCHOLOGY

    Services

    STRATEGY
    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    CAFE BAR PARAISO

    Services

    Branding

    Company

    LLERAS TOWN

    Services

    Branding

    Company

    BIG CRACK COFFEE

    Services

    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    VADAVO

    Services

    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    PERFUMERY RESTAURANT

    Services

    WEB DESIGN
    WEB DEVELOPMENT

    Company

    TAKEOUT FOOD

    Services

    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    STARTAX

    Services

    Branding
    WEB DESIGN
    WEB DEVELOPMENT

    Company

    LOYAL

    Services

    STRATEGY
    WEB DESIGN
    WEB DEVELOPMENT
    SEO

    Company

    PNA INSTITUTE

    Services

    STRATEGY
    Branding
    WEB DESIGN
    WEB DEVELOPMENT
    SEO
    SOCIAL ADS

    Company

    RETREAT BOOKING WEBSITE

    Services

    WEB DESIGN
    WEB DEVELOPMENT

    Company

    Girona Official School of Languages

    Services

    WEB DESIGN
    WEB DEVELOPMENT

    Company

    CASA LA YUNTA · BOUTIQUE HOTEL

    Services

    WEB DESIGN
    WEB DEVELOPMENT
    SEO

    We have worked with

    Casa La Yunta Logo
    Startax logo
    Moalu logo
    Teresa Psychology Logo
    Balam Psychology
    joaquin puerma logo
    client-logo-3
    client-logo-1
    client-logo-2
    client-logo-73
    teresa-rosete
    client-logo-75
    centro-empsana
    client-logo-76
    elisa-matheus-logo
    client-logo-77
    client-logo-70
    new logo
    client-logo-71
    client-logo-72
    client-logo-79
    client-logo-4
    pc-components-logo
    client-logo-80
    client-logo-81
    client-logo-87
    client-logo-86
    client-logo-85
    client-logo-84
    client-logo-90
    client-logo-91
    client-logo-92
    client-logo-93
    client-logo-94
    client-logo-95
    client-logo-10
    roitels-logo
    client-logo-9
    btd-logo-00
    client-logo-7
    client-logo-8
    gesem logo
    client-logo-2-1
    logo-mirai
    client-logo-1-1
    witbooking-logo
    client-logo-6
    client-logo-4-1
    client-logo-5
    Valencia City Council logo

    They are part of our community

    Testimonials of clients people who have trusted us

    Digital marketing testimonial SLUPU

    Chamber of Commerce of Valencia

    Rafael Castillo

    Systems / User Support

    First of all, congratulations on two things: From what I've seen, they are very happy with you at Additium 3D. The reports are amazing. I have never seen such thorough reports. Congratulations.

    Tugrisan

    Loli Vico

    Administration Dept.

    We are thrilled with SLUPU's work. They handled our Digital Kit grant without us having to worry about a thing. They built us a new website and digital catalog, and I love the result. They also manage our SEO and web analytics.

    They are very professional and up to date.

    Carla is very approachable, she has known how to listen to me, advise me, guide me, and perfectly capture the project I had in my mind.

    I am super satisfied and I recommend them.

    Arturo and Christian VADAVO

    VADAVO

    Arturo and Christian

    Founders

    We used to handle part of our digital marketing internally, but we needed an agency to support us in the areas we couldn't reach. Slupu started as ad-hoc support and quickly became the fundamental pillar of our entire marketing strategy.

    Both Carla and her team stand out for an exceptional level of professionalism, something truly hard to find nowadays. They are fully committed to every project, attending to every detail with a level of rigor and dedication as if it were their own company, which is clearly reflected in the flawless results they achieve.

    We have been collaborating with them for many years and hope to continue doing so for many more.

    Digital marketing testimonial SLUPU

    MYA Advisors

    Noelia

    Founder

    We are very happy with the work you have done on our website, and especially with Carla and Bruno. From the very first moment, we felt very well supported, listening to our ideas and capturing everything in detail. Communication was fluid and they were always willing to resolve our doubts. Thank you for making our website so special!

    Digital marketing testimonial SLUPU

    Real Women

    Raquel Jiménez

    Founder

    Crossing paths with SLUPU on my journey, as the new entrepreneur that I am, has been the stroke of luck of my life.

    Carla and Alba are professional and charming. They do everything well, easily, and beautifully.

    Forever grateful.

    Digital marketing testimonial SLUPU

    The Rebel Pigs

    Carlos

    Founder

    We found them almost by chance, since there is a wide range of marketing and advertising agencies in Valencia. We had meetings with 5 or 6 other agencies and, in the end, we chose them because of the impression they gave us. Professionalism, freshness, dynamism, and commitment.

    In this life, sometimes appearances are deceiving. This time was not the case. We increased our presence on our social media exponentially and much faster than expected. They also achieved greater visibility for our company through Google, TripAdvisor, and other platforms. The results are palpable, and we are very happy to have decided on them.

    In terms of invoicing, I think their value for money is extremely good. Right now their price is very competitive, but over time, and considering the quality of their service, it won't be long before they become a cutting-edge player in the marketing and advertising agency market.

    If you are truly looking for an agency and are a bit lost, before looking at others, talk to them. Whatever your company's roadmap and the sector you are in, they will hit the nail on the head to help you grow and meet your goals.

    And no, I’m not getting a commission for this review. The kind and sincere words in this text are based on 200%’s satisfaction with his work and 1000%’s satisfaction with his involvement.

    Digital marketing testimonial SLUPU

    Leal Law Firm

    Rubén Ferrer

    Founder

    I am very happy with the results I have achieved working with SLUPU for my firm. Since we started working together, I have seen an increase in the number of clients, all thanks to the Google advertising campaigns. Carla has been a fundamental pillar throughout the process, always available, attentive, and with a great ability to understand our needs.

    Without a doubt, I recommend SLUPU to any company looking for concrete results and a marketing agency that is committed to its client.

    Digital marketing testimonial SLUPU

    Additium3D

    William

    Founder

    We met SLUPU thanks to the Chamber of Valencia, and we couldn't be happier with their recommendation.

    From the very first moment, the work of Carla, Bruno, and Alba has been impeccable, both regarding the redesign they carried out on our website, giving it the professional touch we were looking for, and in all the digital marketing.

    Following experiences with other agencies that were not entirely positive, we have been working with SLUPU for several months now, seeing constant growth in both our SEO positioning and the quality of the leads coming in through SEM campaigns. As a small company, we told SLUPU from the very beginning that we wanted a few high-quality contacts, and their work is giving us just that.

    It is lucky to have found someone so attentive and personal, which is what every company looks for!

    Related services

    The best combo for your branding

    AUDIT AND STRATEGY

    From €850
    We create a space where relationships come before transactions, with a strategic digital marketing plan that builds a strong, human, and profitable brand.

    STRATEGIC WEB DESIGN

    From €1500
    We help companies like yours reach their potential by building strong and profitable brands on the internet.

    Any questions?

    Frequently asked questions about branding

    The word «brand» in English comes from «burn.» It is also understood as «mark with a hot iron,» that is, “marcar con hierro candente.” This practice was used to mark livestock. Why did we do it?

    Historically, these brands served to identify whose cow each one was. It was crucial to distinguish them in an environment where they all looked the same. If a cow went into the neighbor's meadow, the brand made it easy to recognize.

    The interesting thing is that, many years later, we still use the same principle. Brands identify us to differentiate us. Logos are the modern evolution of those branding irons, applied now to products and services.

    But attention, a brand is not just a logo. The logo is part of the visual identity, but it is not everything. It is easy to recognize a familiar brand by its logo, but if we cover it up, would your audiences still be able to identify you?

    If the answer is no, you are missing out on a large part of your brand's potential. In addition to visual identity, there are four other identities that you must activate and enhance: verbal identity, sensory identity, symbolic identity, and attitudinal identity.

    Think of someone you know well. You can recognize them by their voice, their style of dress, their ideals, or their habits. You might even know if they have been in your house by the neatness or mess they left behind.

    The same goes for brands. They have a voice, shape, and “actions.” We must highlight and communicate their strengths and particularities to capitalize on them. All tangible and intangible assets are opportunities to impact, connect, and sell. You only exist when you are remembered.

    – Carolina Kairos (The Branding Method). Fantastic!

    We work WITH the client, not FOR the client. That is to say, we involve them in the entire process. We work in phases and share the progress of the creative process with them, reviewing the results as a team until we reach the goal. In this way, we gradually validate the design, and by the time of delivery, the design has already been validated and agreed upon, so the result is always positive.

    Our creative process for designing a brand involves several stages:

    - Research: Understand the brand, its audience, and its competition.

    – Conceptualization: Generate ideas and concepts for the visual identity.

    – Design: Create sketches and logo proposals, colors, typographies, etc.

    – Review: Get feedback and make iterative revisions.

    – Delivery: Finalize and deliver the visual identity assets.

    Our average delivery time is usually 2-3 months, although every project is different, and depending on its complexity, it takes more or less time. Before starting, we calculate the times for each phase and give you approximate dates.

    Also, when working with you, delivery times do not depend solely on us. If you send us all the material before starting (briefing, texts, images, etc.) and give us feedback regularly, we will meet the delivery deadlines. However, if there is a delay on your part in any of these steps, this may delay the delivery of the project. 

    At the start of the project, payment of 50% of the total agreed-upon amount is required, at which time we will also sign a contract. This ensures our mutual commitment to fulfill the terms of the agreement. Upon completion and delivery, the remaining 50% will be paid.

    How can you be sure that you are going to remodel your home and you are going to like it? By checking other completed work and hiring a professional service. In this case, regarding design and branding, the same thing happens. You can review our portfolio and, furthermore, we involve you in the process, so before obtaining a final result, you will have validated the design phase by phase. This way, at the time of delivery, there are no surprises. 

    The main objective of the contract we establish is to formalize a mutual commitment. This is key to ensuring that both parties are aligned regarding expectations, responsibilities, and long-term goals. 

    But hey, we don't kidnap anyone here!

    We understand that digital marketing is a process that yields better results in the long run (like everything in this life). We need to thoroughly understand your business and its dynamics. However, we know how important flexibility is, so we do not impose any kind of rigid commitment. If you decide you do not want to continue, you are completely free to do so. That said, we are not a Netflix subscription, so we just ask that you notify us 30 days in advance so we can organize ourselves.

    We are a digital agency based in Valencia, but we work with clients from various parts of the country, so managing your company's digital marketing remotely won't be a problem for us 😛
    You can contact with us by mail, by phone or visiting our offices (by appointment). We look forward to assisting you!

    The first thing you must do is contact us by filling out the contact form. Tell us how we can help you and include your phone number in the message so we can call you.

    We will contact you to gather more information via a call, email, or virtual meeting. If the project aligns with our values and we believe we are the right choice to carry it out, we will move forward by sending you a personalized proposal.

    If the proposal fits your needs, we will meet again, formalize a small contract, and kick off the first phase of the service.

    Our toolbox

    Technology as our ally

    We have the latest tools to make your business scale quickly and flexibly.

    Tell us about your project

    I want one brand with impact

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