— From unnoticed online consultancy to a close and trusted benchmark for businesses
THE COMPANY
Context
MYA Asesores was born with a very clear mission: to unite the trust and experience of traditional advisory services with a modern, fresh, and accessible digital approach.
From the very beginning they bet on make life easier for businesses, offering a service approachable and transparent that allows you to manage all administrative needs from anywhere, simply with internet access.
Although their proposal was innovative, MYA Asesores was failing to stand out in a digital environment saturated by numerous advisory firms in Valencia. We knew they had something different, something special; our task was simple, but decisive: identify it, transmit it, and communicate it properly.
Our work consisted of redefine your identity, update their online presence and create digital strategies targeted at the ideal customer. This is how we got MYA Asesores to communicate its true essence, standing out for its proximity, on fussiness and, above all, for offering peace of mind for your customers in every transaction.
THE CHALLENGE
CHALLENGE
MYA Asesores came to us because they felt that Her digital presence was very similar to that of the rest of the advisory firms. Her identity, both visual and verbal, did not reflect that proximity and trust what characterizes them, and they sought to move away from the typical approach cold and impersonal of the online agencies.
Additionally, they needed to reinforce their local SEO in Valencia and capture the attention of different company profiles by specific campaigns tailored to each target audience.
OUR HELP
IMPLEMENTATION
To address these challenges, we conducted a rebranding and one digital strategy focused on bringing MYA Asesores to life, highlighting its unique essence and raising awareness of its services:
Rebranding
We completely redefined the corporate identity of MYA Asesores to make it more approachable and memorable. This process included:
- New colors and fontswe chose a fresh and professional palette that conveyed trust and modernity.
- Inclusive copywriting: we create a more accessible and approachable communication tone, aligned with the company values. The goal was to convey that Behind MYA Asesores there are people. It seems basic, but we don't see it much online.
Local SEO
We work on your local SEO, both on its website and in its profile Google Maps, which allowed them to stand out in local searches related to their services in Valencia.
Digital advertising
We launch Google Ads campaigns targeted at specific audiences according to the different services that MYA Asesores offers. Each campaign was segmented by:
- Serviceselecting specific keywords general vs.
- Target audienceit is not the same company or self-employed person, and the way of communicating and addressing changes.
- Age ranges: depending on the age, one ad or another would appear.
- Geographical areaswe tried different locations.
This segmentation enabled MYA to capture potential clients more effectively, maximizing the return on investment in advertising.
