We manage ChatGPT advertising so your brand can appear as a clearly labelled sponsored ad while someone researches, compares options or tries to make a decision.
Campaigns can now be created from Spain through OpenAI Ads Manager Beta. We handle the approach, ads, landing pages and measurement.
It isn't “the new Google Ads”. It's another channel. Before investing, we need to check whether it makes sense for your business.
🔸 You already invest in Google Ads but don't want to depend on the same source of customers forever.
🔸 You know customers use ChatGPT to research and compare before buying, but aren't sure how to appear there.
🔸 You want to test early, but “early” doesn't mean launching a campaign without knowing which conversations matter to you.
🔸 You don't just care about the click. You want to know whether it leads to an enquiry, a sale or just a very modern invoice.
You don't need ChatGPT ads because they're fashionable. You need them if they can bring you closer to decisions that matter for your business and if we can measure them sensibly.
In Google Ads there is usually a specific search query. In ChatGPT, someone can explain what they need, their budget, the options they're considering and even what they've already tried.
OpenAI uses conversation context and intent alongside the ad, landing page and advertiser context hints to decide which advertising may be relevant. Those hints don't work like exact-match keywords or guarantee appearance in a specific conversation.
For us, that changes the question. It isn't just “which word do we buy?” but “in which kind of decision would it make sense for this business to appear?”.
Ads appear separately from ChatGPT's answer and don't let advertisers influence it. The platform remains in beta, so we work with what OpenAI allows today, not imaginary features.
And if you want to know what models say about your brand, which competitors appear and which sources they use before investing, an LLM audit gives you that starting point.
Before launching a campaign, we review your offer, sales funnel, margins and history in other paid channels.
We calculate the cost per lead or sale the business can support and define ChatGPT Ads' role in acquisition.
Our audit includes:
✔️ Business and profitability analysis
✔️ Review of advertising history and competitors
✔️ Landing page and current tracking assessment
✔️ Campaign plan and test budget
We prepare the technical and administrative setup so the campaign can launch and be measured correctly.
We configure the account, billing, objectives, structure, budgets and available bids. Nothing especially glamorous. All very necessary.
Setup covers:
✔️ Account and billing setup
✔️ Campaign and ad group creation
✔️ Geographic and platform targeting
✔️ Budgets and bidding strategy
In ChatGPT, we don't work from a list of exact keywords.
We organise ad groups by needs, uses and decision stages. Then we write specific context hints and combine them with location, platform and audiences where the account and volume allow.
We work on:
✔️ Map of intent and buying situations
✔️ Context hints for each ad group
✔️ Locations and platforms
✔️ Audiences and exclusions where appropriate
The ad and landing page need to continue the same conversation.
We write headlines and descriptions, prepare images and create variations to compare approaches. We also check whether the landing page explains the offer, addresses objections and makes conversion easy.
This includes:
✔️ Ad copy
✔️ Image and creative adaptation
✔️ Variations for testing
✔️ Landing page review and optimisation (extra)
We measure business actions, not just impressions and clicks.
We configure the main conversion through the Measurement Pixel, Conversions API or both, and add UTMs to connect Ads Manager with website analytics. Then we review performance and make changes for a reason.
We handle:
✔️ Pixel, Conversions API and events
✔️ Conversion deduplication and checks
✔️ UTMs and web analytics
✔️ Reports and adjustments to ads, bids and budget
The platform is new, but good advertising investment still follows the same principles: understand the business, measure what matters and don't spend without knowing why.
The platform is new, but good advertising investment still follows the same principles: understand the business, measure what matters and don't spend without knowing why.
If acquisition relies solely on word of mouth, Google or one platform, every change hits too hard. ChatGPT Ads opens another route that can coexist with channels already working for you.
Your business can appear while someone is still researching, comparing alternatives and clarifying their needs. It doesn't guarantee a sale, but avoids arriving after the choice is made.
We handle the account, campaigns, ads and numbers. Your team doesn't need to learn another platform from scratch or check metrics every morning to know everything is in order.
Impressions and clicks help diagnose performance, but the goal remains profitable opportunities and sales. We measure cost and return to decide whether to invest more, change something or stop.
Phrases like «multidisciplinary team,» “expert,» and «with years of experience” have become the lorem ipsum of every business: words that, from overuse, no longer mean anything. We identify with more than that.
Every strategy we design is intended to generate real value and a clear return on investment.
It seems like common sense, although it is the least common of senses. We are just a call or an email away.
We share the same goals: health, money, and love, and the time to enjoy them. We don't interfere in love (we'd better leave that to Cupid), but for the rest, we are here to help you.
We like that you are part of the process, because only then can we create effective marketing strategies for your business.
Examples of projects made by us
Company
Services
Testimonials of clients people who have trusted us
Chamber of Commerce of Valencia
Rafael Castillo
Systems / User Support
First of all, congratulations on two things: From what I've seen, they are very happy with you at Additium 3D. The reports are amazing. I have never seen such thorough reports. Congratulations.
Tugrisan
Loli Vico
Administration Dept.
We are thrilled with SLUPU's work. They handled our Digital Kit grant without us having to worry about a thing. They built us a new website and digital catalog, and I love the result. They also manage our SEO and web analytics.
They are very professional and up to date.
Carla is very approachable, she has known how to listen to me, advise me, guide me, and perfectly capture the project I had in my mind.
I am super satisfied and I recommend them.
VADAVO
Arturo and Christian
Founders
We used to handle part of our digital marketing internally, but we needed an agency to support us in the areas we couldn't reach. Slupu started as ad-hoc support and quickly became the fundamental pillar of our entire marketing strategy.
Both Carla and her team stand out for an exceptional level of professionalism, something truly hard to find nowadays. They are fully committed to every project, attending to every detail with a level of rigor and dedication as if it were their own company, which is clearly reflected in the flawless results they achieve.
We have been collaborating with them for many years and hope to continue doing so for many more.
MYA Advisors
Noelia
Founder
We are very happy with the work you have done on our website, and especially with Carla and Bruno. From the very first moment, we felt very well supported, listening to our ideas and capturing everything in detail. Communication was fluid and they were always willing to resolve our doubts. Thank you for making our website so special!
Real Women
Raquel Jiménez
Founder
Crossing paths with SLUPU on my journey, as the new entrepreneur that I am, has been the stroke of luck of my life.
Carla and Alba are professional and charming. They do everything well, easily, and beautifully.
Forever grateful.
The Rebel Pigs
Carlos
Founder
We found them almost by chance, since there is a wide range of marketing and advertising agencies in Valencia. We had meetings with 5 or 6 other agencies and, in the end, we chose them because of the impression they gave us. Professionalism, freshness, dynamism, and commitment.
In this life, sometimes appearances are deceiving. This time was not the case. We increased our presence on our social media exponentially and much faster than expected. They also achieved greater visibility for our company through Google, TripAdvisor, and other platforms. The results are palpable, and we are very happy to have decided on them.
In terms of invoicing, I think their value for money is extremely good. Right now their price is very competitive, but over time, and considering the quality of their service, it won't be long before they become a cutting-edge player in the marketing and advertising agency market.
If you are truly looking for an agency and are a bit lost, before looking at others, talk to them. Whatever your company's roadmap and the sector you are in, they will hit the nail on the head to help you grow and meet your goals.
And no, I’m not getting a commission for this review. The kind and sincere words in this text are based on 200%’s satisfaction with his work and 1000%’s satisfaction with his involvement.
Leal Law Firm
Rubén Ferrer
Founder
I am very happy with the results I have achieved working with SLUPU for my firm. Since we started working together, I have seen an increase in the number of clients, all thanks to the Google advertising campaigns. Carla has been a fundamental pillar throughout the process, always available, attentive, and with a great ability to understand our needs.
Without a doubt, I recommend SLUPU to any company looking for concrete results and a marketing agency that is committed to its client.
Additium3D
William
Founder
We met SLUPU thanks to the Chamber of Valencia, and we couldn't be happier with their recommendation.
From the very first moment, the work of Carla, Bruno, and Alba has been impeccable, both regarding the redesign they carried out on our website, giving it the professional touch we were looking for, and in all the digital marketing.
Following experiences with other agencies that were not entirely positive, we have been working with SLUPU for several months now, seeing constant growth in both our SEO positioning and the quality of the leads coming in through SEM campaigns. As a small company, we told SLUPU from the very beginning that we wanted a few high-quality contacts, and their work is giving us just that.
It is lucky to have found someone so attentive and personal, which is what every company looks for!
Three different services. One business decision.
We compare how each channel works, where it can influence a decision and when it makes sense to use both.
We compare ChatGPT Ads and Google Ads by intent, targeting, measurement and use cases to decide when to choose either channel or combine them.
Any questions?
Yes. Ads Manager Beta reports impressions, clicks, spend, average CTR, CPC and CPM, and conversions. OpenAI supports measurement through its pixel or Conversions API, and UTM parameters in URLs for analysis with other tools. Exact coverage depends on the setup and features available in each account.
No. First, we review whether OpenAI's policies allow the product, whether there is a reachable audience, whether the landing page converts and whether margins support testing the channel. Ads are also not shown in certain sensitive or unsafe contexts. That's why we start with a diagnosis, not a promise.
Google Ads can trigger ads for a specific search query. ChatGPT Ads can assess the broader context of a conversation where someone is exploring, comparing or deciding. They are different channels and can coexist; there is no evidence that one will outperform the other for every business.
GEO, or SEO for AI, aims to improve a brand's organic visibility in AI-generated answers. ChatGPT advertising buys a labelled sponsored placement separate from those answers. A campaign doesn't buy an organic recommendation, although both strategies can be developed together.
The system combines relevance and expected results. It considers conversation context and intent, the ad, landing page, context hints and other permitted factors. If several ads are eligible, bids also play a role. Advertisers don't receive conversation content and cannot modify ChatGPT's answers.
It doesn't use exact keywords like a traditional search campaign. Ad groups accept context hints about relevant conversations, topics or terms, but these guide the system rather than guarantee appearance for a specific phrase.
They currently appear below ChatGPT's answers and may include the advertiser's name and favicon, a headline, description, image and landing page link. OpenAI states that they may be shown to Free and Go users; Plus, Pro, Business, Enterprise and Edu do not show ads.
There is no single price. ChatGPT Ads uses an auction system and supports buying by impression or click, as well as conversion-focused options in Ads Manager Beta. In euros, OpenAI currently sets a minimum daily budget of €15, but the actual cost depends on the bid, relevance, objective and competition. SLUPU's management starts at €450/month, separate from ad spend.
OpenAI selects ads based on relevance and expected results. It may consider the context and intent of the current conversation, the landing page, headline, ad copy and advertiser-provided context hints. If someone allows personalised ads, certain additional signals within ChatGPT may also be used.
Yes. Self-service access to OpenAI Ads Manager has been available to legal entities established in Spain since 31 August 2026. Ads Manager remains in beta and its availability or features may change, so we review the official documentation before planning each campaign.
ChatGPT advertising consists of sponsored ads that may appear below ChatGPT's answers when the system identifies a relevant match. They are clearly labelled, separate from the answer and do not allow advertisers to influence ChatGPT's response.
Your ad doesn't need to be everywhere. It needs to appear where it can change a decision.
30 minutes free No obligation
I'm Carla from SLUPU. We'll review your situation, identify what may be holding back your results and look at which marketing actions you should prioritise.
