— An SEO and SEM strategy for a 3D printing company that positioned its services throughout Spain.

THE COMPANY

Context

Additium3D it is a young 3D printing company in Valencia that stands out for its commitment to quality, fast service, and accessibility in manufacturing and digitization processes, within the framework of Industry 4.0.

Located in a production center of more than 500m2 in Beniparrell, just 15 km from the center of Valencia, they feature an innovative platform that enables direct connectivity of production lines with their machines, making it possible to place 3D printing, CNC milling and cutting, and 3D scanning orders in less than 3 minutes. They offer 3D printing solutions for businesses, facilitating efficient and personalized production without the need for machinery investment.

Despite having previously worked with another agency on SEO and SEM strategies, they stopped noticing significant results in terms of web traffic, visibility, and authority., limiting its ability to expand and acquire new customers in the competitive national 3D printing market. 

THE CHALLENGE

CHALLENGE

The main challenge was recover the business's visibility on Google and improve nationwide ranking. Furthermore, Impresión3D wanted expand and become known throughout Spain, to receive orders from anywhere in the country. The mission was to identify and solve the critical problems affecting Impresión3D's online presence and restore its authority in the sector. 

98% of the website visits were driven by keywords unrelated to the business's core services or brand, with unfriendly URLs and little content.

Tneither were the website response times optimal, which negatively affected the user experience and SEO.

OUR HELP

IMPLEMENTATION

To address these challenges, we implemented a comprehensive digital marketing strategy that included SEO, SEM, content marketing, and web design.

Audit and strategy

The client was already receiving leads with the previous agency, BUT they were not of quality. No prior business analysis was conducted. They did not know what their differential was, who their target audience was, or which of all their services was their Star Service, the one they needed to take on the world with. So the first thing we did was an internal audit and competitor analysis.

PPC

After learning about their needs in detail, we got down to work on the entire marketing strategy. One of the fundamental pillars for recovering and improving Additium3D's online visibility was the implementation of effective PPC campaigns.

We focus on QUALITY vs. QUANTITY. All our actions were aimed at capturing B2B clients, with a medium-high ticket size, who repeated orders. 

PPC analysis

First, we conducted comprehensive keyword research to identify highly relevant search terms with purchase intent related to Additium3D's core services, such as 3D printing, CNC milling and cutting, and 3D scanning. Based on this research, we structured segmented campaigns that allowed for greater precision in acquiring potential customers interested in these services.

Optimization of landing pages and ads

Additionally, We optimize ads and landing pages to improve the quality level what Google grants to the campaigns, which resulted in a lower cost-per-click (CPC) and higher return on investment (ROI). The advertisements were designed with clear and striking messages, highlighting the benefits and differentiation of Additium3D.

The constant monitoring and data analysis were key to adjusting and continually improving the campaigns. Through A/B testing, we optimize creative elements and bids to maximize performance. We also use techniques of remarketing to recapture the attention of visitors who had shown interest but had not completed a conversion, thereby increasing sales opportunities.

Thanks to these actions, we successfully increased the visibility and qualified traffic to the Additium3D website, contributing to the expansion of its nationwide reach and positioning the company as a benchmark in the 3D printing market in Spain.

PPC results

Without sharing sensitive data, here is some interesting data. In just 4 months:

Results aligned with the client's goals and needs.

SEO

We carried out, in a comprehensive audit, an initial study of the project status, the sector, and the competition and we solve critical OnPage SEO issues such as error response codes and pages without meta descriptions or optimized SEO tags; and others from Off-page SEO, such as the disavowal of toxic incoming links.

• SEO Roadmap: We design a detailed plan with prioritized SEO actions, categorized by areas (On-page, Off-page, UX).
• Keyword Research We identify and prioritize relevant keywords for the new web architecture, optimizing URLs, titles, and meta descriptions.
• Response code error correction: We fix all response code errors (404, 301, etc.).
• De-indexing of unfriendly URLs: We deindexed all unfriendly URLs and A/B campaign landing pages.
• Loading speed optimization: We significantly improved the website's loading speed.
• Web architecture and internal linking: We work on web architecture and optimize internal linking to improve navigation and relevance.
• Content strategy: We develop a content strategy to attract a specific audience.
• Landing page design: we create specific landing pages by city and sector to respond to more specific user keywords.
• Success stories: We design success stories and completed work for various companies, demonstrating quality and innovation in every project.
• Local SEO: We optimized the Google Maps listing with relevant business keywords, images, citations, and reviews that significantly improved local SEO.

Web performance

We significantly improved the website loading speed, reducing loading times and optimizing the user experience with more intuitive navigation and a more logical and accessible content structure.

Web design

The web development for Additium3D was a complete transformation, focused on maximizing efficiency and accessibility for users. A fully responsive website was created, ensuring an excellent user experience both on mobile devices as well as computers. 

A clear web architecture and efficient internal linking were implemented, facilitating navigation and helping search engines index the content more effectively. These improvements not only boosted SEO positioning, but also they increased the conversion rate and customer satisfaction, allowing 3D Impresión to expand and receive orders from anywhere in Spain more easily and quickly.

Landing page design

We design industry-specific 3D printing sales pages with success stories of work done for various companies to improve the relevance and personalization of the user experience. 

With these specialized pages we were able to tailor the content and offers to the unique needs of each industry, which increased the conversion probability and helped optimize SEO with precise and relevant keywords for each segment.

The strategy not only improves competitive differentiation by demonstrating expertise in each industrial field, but also facilitates the execution of more effective PPC campaigns by directing ads directly to segmented audiences.

Other services

• Drafting of press releases.
• Design of corporate materials.
• Dynamic and real-time reports to analyze the metrics and results of all executed actions.
• Management of social media.