Why are there schools that sell out all their programs while others fail to sell a single enrollment?
❇️ What do those who always succeed have in common?
❇️ Why do some seem to be on a winning streak while others just can't get off the ground?
It is not luck. It is marketing and strategy.
If you want to stand out from the competition and attract more students, let's talk
We start with your courses, the people you want to reach and how they choose where to study. We review competitors and the journey from first enquiry to enrolment to agree priorities by programme and intake.
We also check how ChatGPT, Gemini and Perplexity present your institution. An LLM audit helps detect incomplete or outdated information about your programmes and identify which alternatives appear in comparisons.
We organise each programme so its content, requirements, study format and next steps are easy to find. We focus on mobile navigation and forms to make information requests, visits and applications easier.
If your institution needs it, we add an AI assistant that answers course and admissions questions using team-reviewed information. We also connect forms to email and CRM to organise enquiries and follow them up.
We improve your website for people comparing programmes, seeking a particular study format or looking for a local institution. We work on technical aspects and content by course, location and intake to help them find your courses.
We also review how that offer is understood in AI assistants' answers. Work on GEO or SEO for AI starts with clear programme pages, answers to common questions and references that allow information about your institution to be checked.
We plan campaigns on Google, Meta, YouTube and TikTok according to your audience. We adapt messaging and landing pages to each programme and intake. We measure information requests and progress towards visits, applications and enrolments.
We also assess whether ChatGPT advertising can help raise awareness of your programmes when someone compares courses or explores what to study.
We plan content showing how people learn at your institution: projects, teaching staff, facilities and experiences from students who have authorised publication. We adapt posts and collaborations to the channels your community uses.
We use AI to help organise topics, prepare drafts and adapt formats, with team review before publication. We also manage your Google Business Profile and reviews when local visibility forms part of recruitment.
We connect investment and enquiry sources with visits, applications and enrolments. We provide clear reports to compare programmes and intakes, identify where the process breaks down and decide which actions to prioritise.
We use AI to organise data and identify patterns. We review results with your team to adjust recruitment and enquiry follow-up according to what happens in each intake.
Our approach will help you reach more students, build a strong community, and ensure the sustainable growth of your academy. Sounds good, right?
Our approach will help you reach more students, build a strong community, and ensure the sustainable growth of your academy. Sounds good, right?
With a well-implemented educational marketing strategy, you will increase both traffic and course bookings.
It is not just a matter of being visible, it is a matter of being reliable. With our help, your school will gain the trust it deserves, which translates into loyalty and recommendation. It is time to let your reputation work for you.
We accompany you in every digital step you take, and that translates into a lot of peace of mind and well-being.
In the end, it all comes down to this: growing your academy and maximizing its profitability. We know it's not just about filling courses, but about building something bigger: a solid, sustainable, and prosperous business. We work with you to help you achieve precisely that.
Examples of projects made by us
Company
Guías para preparar tu plan de marketing, mejorar la visibilidad de tus cursos en Google y dar seguimiento a las solicitudes de información.
Organiza la próxima campaña de matriculación con objetivos, calendario y presupuesto. Incluye un ejemplo y una plantilla para copiar.
Cómo estructurar las páginas de tus cursos, trabajar las búsquedas locales y conectar Google con nuevas solicitudes de información.
Ejemplos de email y WhatsApp para resolver dudas, proponer el siguiente paso y organizar el seguimiento hasta la matrícula.
Frequently Asked Questions
Educational marketing is a set of strategies designed to attract, recruit, and retain students, effectively communicating the value of academic programs and a school's competitive advantages.
It is not just about increasing enrollment, but about building an emotional connection with students and their families.
This includes the development of a strong brand, the creation of relevant content, and the use of diverse platforms such as social media, SEO, and email marketing campaigns.
Additionally, it seeks to build loyalty among current students, turning them into ambassadors, which contributes to improving long-term reputation and prestige. Ultimately, educational marketing is key to standing out in a competitive market and ensuring the school's ongoing success.
At SLUPU, we understand that effective and transparent communication is key to the success of our collaboration.
We believe that our communication and reporting structure not only keeps clients well-informed, but also facilitates effective and continuous collaboration, essential to achieving our clients' marketing objectives.
The first thing you must do is Contact us by email or filling out the contact form, tell us how we can help you and include your phone number in the message so we can also call you.
We will contact you to gather more information by phone, email, or Meet, and afterwards, we will send you a personalized proposal. If the proposal suits you, we will proceed to formalize a small contract and kick off the first phase of the service.
The main objective of the contract we establish is to formalize a mutual commitment. This is key to ensuring that both parties are aligned regarding expectations, responsibilities, and long-term goals.
We understand that digital marketing is a process that yields better results in the long run (like everything in this life). We need to thoroughly understand your business and its dynamics. However, we know how important flexibility is, so we do not impose any kind of rigid commitment. If you decide you do not want to continue, you are completely free to do so. That said, we are not a Netflix subscription, so we just ask that you notify us 30 days in advance so we can organize ourselves.
We are a digital agency based in Valencia, but we work with clients from various parts of the country, so managing your company's digital marketing remotely won't be a problem for us 😛
You can contact with us by mail, by phone or visiting our offices (by appointment). We look forward to assisting you!
The first thing you must do is contact us by filling out the contact form. Tell us how we can help you and include your phone number in the message so we can call you.
We will contact you to gather more information via a call, email, or virtual meeting. If the project aligns with our values and we believe we are the right choice to carry it out, we will move forward by sending you a personalized proposal.
If the proposal fits your needs, we will meet again, formalize a small contract, and kick off the first phase of the service.
We have the latest tools to make your business scale quickly and flexibly.
Free ebook
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30 minutes free No obligation
I'm Carla from SLUPU. We'll review your situation, identify what may be holding back your results and look at which marketing actions you should prioritise.
