Madrid Es Noticia is a popular digital newspaper in the Community of Madrid. A digital newspaper that covers everything from breaking news to reports right in the Spanish capital.

Web development

Responsive web design, first designed in Mobile and then adapted to Desktop and Tablet.

Design based on HTML + CSS web standards and compatible with the latest versions of Internet browsers available.

Aesthetic design based onsites provided by the client so that everything breathes the same style. Elaboration of graphical elements to obtain an exclusive design and in agreement with the page.

Stages

• Identify project and needs
• Analysis and study of the project
• Proposal of ideas/designs
• Modifications and approval
• Content management system development and design integration
• Modifications
• Test stage and end of project
• Publication and delivery of the project
• Maintenance

Optimization and SEO

Increased visits by 300% and reduced bounce rate by 30%.

Madrid Es Noticia had a major problem with internal link-building and the content of their articles. They used content generated by a large agency that they automatically inserted into their medium. This caused infinite pagination and no differentiation between quality content and self-generated content.

We had to think of a global SEO strategy. Since we could not position specific keywords, the content was very changeable. For that, we had to provide the newspaper with more authority and a good On Page that would allow the new articles published to be positioned quickly. This was a major challenge as we encountered some Google penalties due to the amount of duplicate content and poor pagination.

After our research phase, we decided to remove the self-generated content, inserting only quality content, We also included a Sitemap and linked it to Google News, modified the pagination and used new categories to give more visibility to the higher quality articles. We cleaned up the internal linkbuilding and carried out a small external linkbuilding campaign to give more authority to the web. Today, we continue to do keyword searches to tell editors what content to write about.