{"id":299,"date":"2024-10-21T12:29:50","date_gmt":"2024-10-21T10:29:50","guid":{"rendered":"https:\/\/slupu.com\/?post_type=historias&p=299"},"modified":"2025-03-25T18:06:03","modified_gmt":"2025-03-25T17:06:03","slug":"health-sector","status":"publish","type":"historias","link":"https:\/\/slupu.com\/en\/historias\/sector-salud\/","title":{"rendered":"Caso \u00e9xito sector salud"},"content":{"rendered":"

\u2014<\/span> Bridging the digital and the physical: the key to a coherent brand that attracts and retains patients<\/p>\n\n\n\n

THE COMPANY<\/h2>\n\n\n\n

Context<\/strong><\/h3>\n\n\n\n

OMA\u00ae is a dental clinic specialized in treatments of orthodontics, implantology, and dental aesthetics<\/strong>. Although the clinic had a loyal clientele, its digital presence and its physical space did not fully reflect the quality and modernity of its treatments<\/strong>.<\/p>\n\n\n\n

The The website was outdated<\/strong>, they did not appear in the top search positions, and the social media were not effective in acquiring new patients<\/strong>. Furthermore, the physical clinic featured a traditional style<\/strong> that it failed to fully connect with a younger, more modern audience.<\/p>\n\n\n\n

THE CHALLENGE<\/h2>\n\n\n\n

CHALLENGE<\/strong><\/h3>\n\n\n\n

In addition to improving its digital presence, the dental practice faced another major challenge: its traditional target audience was getting older<\/strong>. Although they maintained loyal patients, it was essential attract a new younger generation<\/strong>, used to innovative spaces and agile digital experiences<\/strong>.<\/p>\n\n\n\n

They competed in a market saturated with clinics that were already capturing this younger segment through dynamic digital strategies and more attractive, contemporary physical spaces.<\/p>\n\n\n\n

OUR HELP<\/h2>\n\n\n\n

IMPLEMENTATION<\/strong><\/h3>\n\n\n\n

Marketing strategy<\/h3>\n\n\n\n

Based on the diagnosis, we created a comprehensive strategy to strengthen your presence and attract the new target audience. The plan included:<\/p>\n\n\n\n

    \n
  • Creation of a brand archetype<\/strong>: we define OMA\u00ae's personality, aligning it with values of approachability, professionalism, and modernity.<\/li>\n\n\n\n
  • Mission, vision, and values<\/strong>We established a clear narrative about the studio's mission and its differential value proposition in the market.<\/li>\n\n\n\n
  • Target audience<\/strong>: we refined the audience profiles and created a new buyer persona in tune with the new generations.<\/li>\n\n\n\n
  • Channels to reach the potential customer<\/strong>We established the best communication channels to attract and retain new patients.<\/li>\n\n\n\n
  • Acquisition and sales strategies with automated funnels<\/strong>For OMA\u00ae, we captured leads through PPC campaigns and lead magnets, and then used an automated sequence of personalized emails to nurture them. These emails included exclusive offers, educational content, and testimonials, tailored according to the user's behavior and sales cycle stage. The process culminated in online appointment booking, with a post-sale follow-up system for customer loyalty.<\/li>\n\n\n\n
  • Customer loyalty strategies<\/strong>we developed retention campaigns through email marketing, SMS, and WhatsApp Business, ensuring that current patients remained engaged with the clinic.<\/li>\n\n\n\n
  • Roadmap<\/strong>we create an action plan with a detailed timeline to execute all tactics, guaranteeing consistency and efficiency in implementation.<\/li>\n<\/ul>\n\n\n\n

    Branding<\/h3>\n\n\n\n

    We decided to tackle a comprehensive overhaul of identity<\/strong> by OMA\u00ae fusing brand renewal with a physical space renovation:<\/p>\n\n\n\n

      \n
    • New brand idea<\/strong>we redefined the core concept the brand was meant to represent.<\/li>\n\n\n\n
    • New slogan<\/strong>: We created a slogan that reflected their focus on advanced dental health.<\/li>\n\n\n\n
    • New tone of voice<\/strong>we established a closer and more modern tone, in line with their target audience.<\/li>\n\n\n\n
    • Communication traits<\/strong>: we define the key aspects of your communication style.<\/li>\n\n\n\n
    • Verbal identity manual<\/strong>: we document everything in a manual to ensure consistency in communication.<\/li>\n\n\n\n
    • New logo<\/strong>We redesigned the logo to make it more modern and appealing.<\/li>\n\n\n\n
    • New typography<\/strong>we chose modern and professional fonts.<\/li>\n\n\n\n
    • Colorimetry and iconometry<\/strong>: we updated the color palette and created custom icons.<\/li>\n\n\n\n
    • Corporate stationery<\/strong>we redesigned the stationery to align the visual identity with the new brand.<\/li>\n\n\n\n
    • Physical renovation<\/strong>Creation of a spatial concept in harmony with the new identity, fusing the modernity of the branding with an attractive, welcoming interior design aligned with the expectations of a young and demanding audience.<\/li>\n<\/ul>\n\n\n\n
      \n
      \"SLUPU<\/figure>\n\n\n\n
      \"SLUPU<\/figure>\n\n\n\n
      \"SLUPU<\/figure>\n<\/figure>\n\n\n\n
      \n
      \"dental<\/figure>\n\n\n\n
      \"dental<\/figure>\n<\/figure>\n\n\n\n
      \"SLUPU<\/figure>\n\n\n\n
      \"SLUPU<\/figure>\n\n\n\n
      \n

      \u00abOMA\u00ae \u2013 Dental Studio<\/strong><\/strong> takes its name from a word that in German means grandmother<\/em><\/strong>, a term that evokes closeness, comfort, and security, values deeply rooted in our practice. Inspired by the wisdom and care that our grandmothers have passed down through generations, our dental studio strives to recreate that feeling of being at home.<\/p>\n\n\n\n

      At OMA\u00ae \u2013 Dental Studio, every patient is treated with the care and respect they deserve, offering a welcoming environment where they can feel completely at ease and cared for. Our commitment is to provide cutting-edge dental care in a space where every visit feels like coming home.<\/p>\n\n\n\n

      At OMA\u00ae, you are more than a patient, you are part of our family<\/strong>.\u00bb<\/p>\n<\/blockquote>\n\n\n\n

      \"SLUPU<\/figure>\n\n\n\n
      \"SLUPU<\/figure>\n\n\n\n

      Web design and development<\/h3>\n\n\n\n

      We design a new website<\/strong> optimized for conversion, featuring an intuitive online appointment booking system and a design focused on dental aesthetics, reflecting modernity and quality. The website was designed to be attractive and user-friendly, with a focus on mobile user experience.<\/p>\n\n\n\n

      \"SLUPU<\/figure>\n\n\n\n

      Digital Marketing<\/h3>\n\n\n\n

      Digital Advertising (PPC)<\/strong><\/h4>\n\n\n\n

      We launch campaigns for Google Ads and Meta Ads<\/strong> targeted at potential patients interested in aesthetic treatments such as teeth whitening and invisible orthodontics. We implemented precise segmentation to attract a younger local audience, generating qualified leads.<\/p>\n\n\n\n

      Local SEO<\/strong><\/h4>\n\n\n\n

      We improve local SEO by optimizing your Google My Business profile<\/strong>, including high-quality photos, optimized reviews, and frequent posts. We also created relevant local content that helped increase visibility in local searches, such as \u00abdental implants in City X\u00bb, \u00abinvisible orthodontics in City X\u00bb, \u00aborthodontics near me\u00bb<\/p>","protected":false},"excerpt":{"rendered":"

      OMA Dental Studio, renowned for its advanced treatments and personalized care, improved its online visibility, increased its appointment bookings, and consolidated its reputation in an increasingly competitive market, all thanks to an effective digital marketing strategy.<\/p>","protected":false},"featured_media":3671,"template":"","categorias-historias":[29,36],"class_list":["post-299","historias","type-historias","status-publish","has-post-thumbnail","hentry","categorias-historias-marketing-digital","categorias-historias-salud"],"_links":{"self":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/historias\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/historias"}],"about":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/types\/historias"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/media\/3671"}],"wp:attachment":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"categorias-historias","embeddable":true,"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/categorias-historias?post=299"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}