{"id":298,"date":"2024-10-21T12:29:12","date_gmt":"2024-10-21T10:29:12","guid":{"rendered":"https:\/\/slupu.com\/?post_type=historias&#038;p=298"},"modified":"2025-03-23T10:39:10","modified_gmt":"2025-03-23T09:39:10","slug":"legal-sector","status":"publish","type":"historias","link":"https:\/\/slupu.com\/en\/historias\/sector-legal\/","title":{"rendered":"Caso de \u00e9xito sector legal"},"content":{"rendered":"<p class=\"parrafo-destacado\"><span class=\"destacado\">\u2014<\/span> From unnoticed online consultancy to a close and trusted benchmark for businesses<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE COMPANY<\/h2>\n\n\n\n<h3 class=\"wp-block-heading tamano-l\"><strong>Context<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MYA Asesores was born with a very clear mission: to unite the <strong>trust and experience of traditional advisory services<\/strong> with a <strong>modern, fresh, and accessible digital approach<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the very beginning they bet on <strong>make life easier for businesses<\/strong>, offering a service <strong>approachable and transparent<\/strong> that allows you to manage all administrative needs from anywhere, simply with internet access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although their proposal was innovative, MYA Asesores was failing to stand out in a digital environment saturated by numerous advisory firms in Valencia. We knew they had something different, something special; our task was simple, but decisive: <strong>identify it, transmit it, and communicate it properly<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our work consisted of <strong>redefine your identity<\/strong>, update their online presence and create <strong>digital strategies targeted at the ideal customer<\/strong>. This is how we got MYA Asesores to communicate its true essence, standing out for its <strong>proximity<\/strong>, on <strong>fussiness<\/strong> and, above all, for offering <strong>peace of mind for your customers in every transaction<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE CHALLENGE<\/h2>\n\n\n\n<h3 class=\"wp-block-heading tamano-l\"><strong>CHALLENGE<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MYA Asesores came to us because they felt that <strong>Her digital presence was very similar to that of the rest of the advisory firms<\/strong>. Her identity, both visual and verbal, did not reflect that <strong>proximity and trust<\/strong> what characterizes them, and they sought to move away from the typical approach <strong>cold and impersonal<\/strong> of the online agencies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, they needed to reinforce their <strong>local SEO in Valencia<\/strong> and capture the attention of different company profiles by <strong>specific campaigns tailored to each target audience<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OUR HELP<\/h2>\n\n\n\n<h3 class=\"wp-block-heading tamano-l\"><strong>IMPLEMENTATION<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To address these challenges, we conducted a <strong>rebranding<\/strong> and one <strong>digital strategy<\/strong> focused on bringing MYA Asesores to life, highlighting its unique essence and raising awareness of its services:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Rebranding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We completely redefined the <strong>corporate identity<\/strong> of MYA Asesores to make it more approachable and memorable. This process included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New colors and fonts<\/strong>we chose a fresh and professional palette that conveyed <strong>trust and modernity<\/strong>.<\/li>\n\n\n\n<li><strong>Inclusive copywriting<\/strong>: we create a <strong>more accessible and approachable communication tone<\/strong>, aligned with the company values. The goal was to convey that <strong>Behind MYA Asesores there are people<\/strong>. It seems basic, but we don't see it much online.<\/li>\n<\/ul>\n\n\n\t\t<div data-elementor-type=\"container\" data-elementor-id=\"3508\" class=\"elementor elementor-3508\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2621114 e-con-full e-flex e-con e-parent\" data-id=\"2621114\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ee575 elementor-widget__width-inherit elementor-widget elementor-widget-image-carousel\" data-id=\"16ee575\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/slupu.com\/wp-content\/uploads\/MYA-Asesores2.webp\" alt=\"MYA Advisors\" title=\"SLUPU \u2013 Digital marketing agency\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0f460 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"8e0f460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dribbble.com\/shots\/25071916-MYA-Asesores-Website\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View MYA Asesores design job<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Local SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We work on your <strong>local SEO<\/strong>, both on its website and in its profile <strong>Google Maps<\/strong>, which allowed them to stand out in local searches related to their services in Valencia.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Digital advertising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We launch <strong>Google Ads campaigns<\/strong> targeted at specific audiences according to the different services that MYA Asesores offers. Each campaign was segmented by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Service<\/strong>selecting <strong>specific keywords<\/strong> general vs.<\/li>\n\n\n\n<li><strong>Target audience<\/strong>it is not the same <strong>company or self-employed person<\/strong>, and the way of communicating and addressing changes.<\/li>\n\n\n\n<li><strong>Age ranges<\/strong>: depending on the age, one ad or another would appear.<\/li>\n\n\n\n<li><strong>Geographical areas<\/strong>we tried different locations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This <strong>segmentation<\/strong> enabled MYA to capture potential clients more effectively, maximizing the <strong>return on investment<\/strong> in advertising.<\/p>","protected":false},"excerpt":{"rendered":"<p>MYA Asesores went from being just another consultancy in the digital environment to becoming a brand recognized for its warmth, freshness, and accessibility. We achieved this through a strategic redesign of its visual identity and communication aimed at connecting directly with its B2B audience.<\/p>","protected":false},"featured_media":3260,"template":"","categorias-historias":[34,29],"class_list":["post-298","historias","type-historias","status-publish","has-post-thumbnail","hentry","categorias-historias-legal","categorias-historias-marketing-digital"],"_links":{"self":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/historias\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/historias"}],"about":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/types\/historias"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/media\/3260"}],"wp:attachment":[{"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"categorias-historias","embeddable":true,"href":"https:\/\/slupu.com\/en\/wp-json\/wp\/v2\/categorias-historias?post=298"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}