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Roitels is a company specialized in Revenue Management for tourist accommodations and within their specialization they are an innovative company in the application of Revenue Management strategies in the niche of Hostels.

With a long history of proven success over the past 4 years, and with a portfolio of over 40 international properties in Europe and America, Roitels repositions tourism companies to exceed their highest expectations for growth and brand positioning in a proven and rapid manner.

After several years positioned in the sector and with an expansion in America, it was essential to create a digital ecosystem to give greater visibility and consistency to the brand.

Roitels came to Slupu with the cleat goal of strengthening its values and improving its presence online.

roitels proyecto slupu


  • Briefing of the company to understand in depth the project, its objectives, needs and relationship with Slupu.
  • Study of the main competitors and market trends to establish an advantageous position.
  • Creation of different customer profiles.
  • Elaboration of a clear and differentiated value proposal.
  • Web audit: analysis of usability and user experience.
  • Web re-design
  • Positioning: Improvement of organic positioning in search engines, improvement of loading times, study of keywords, SEO On-Page, SEO Off-Page
  • Content marketing: we generated quality content that attracted their potential customers. We followed a very detailed content strategy.
  • Measurement and Improvement: Implementation and start up of Google tools (Analytics, Search Console and Google Tag Manager), for a correct evaluation and measurement of the executed actions.
  • Social Media: connect with their target audience and generate community through a social media publishing strategy.
  • Email marketing: Weekly newsletter to their customer database in order to build loyalty.