{"id":298,"date":"2024-10-21T12:29:12","date_gmt":"2024-10-21T10:29:12","guid":{"rendered":"https:\/\/slupu.com\/?post_type=historias&#038;p=298"},"modified":"2025-03-23T10:39:10","modified_gmt":"2025-03-23T09:39:10","slug":"sector-juridic","status":"publish","type":"historias","link":"https:\/\/slupu.com\/ca\/historias\/sector-legal\/","title":{"rendered":"Caso de \u00e9xito sector legal"},"content":{"rendered":"<p class=\"parrafo-destacado\"><span class=\"destacado\">\u2014<\/span> D'assessoria desapercebuda en linia a referent proper i fiable per a empreses<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L'EMPRESA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading tamano-l\"><strong>Context<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MYA Asesores va n\u00e9ixer amb una missi\u00f3 molt clara: unir la <strong>la confian\u00e7a i l'experi\u00e8ncia de l'assessoria tradicional<\/strong> amb un <strong>enfocament digital modern, fresc i accessible<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des del principi van apostar per <strong>facilitar la vida a les empreses<\/strong>, oferint un servei <strong>proper i transparent<\/strong> que permet gestionar totes les necessitats administratives des de qualsevol lloc, simplement amb acc\u00e9s a internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot i que la seva proposta era innovadora, MYA Asesores no aconseguia destacar en un entorn digital saturat per nombroses assessories a Val\u00e8ncia. Sab\u00edem que tenien alguna cosa diferent, una cosa especial; la nostra tasca va ser senzilla, per\u00f2 determinant: <strong>identificar-lo, transmetre'ixe i comunicar-lo adequadament<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nostre treball va consistir a <strong>redefinir la seva identitat<\/strong>, actualitzar la seva pres\u00e8ncia en l\u00ednia i crear <strong>estrat\u00e8gies digitals orientades al client ideal<\/strong>. Aix\u00ed vam aconseguir que MYA Asesores comuniqu\u00e9s la seva veritable ess\u00e8ncia, destacant pel seu <strong>proximitat<\/strong>, seu <strong>frescor<\/strong> i, sobretot, per oferir <strong>tranquil\u00b7litat als seus clients en cada gesti\u00f3<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EL REPTE<\/h2>\n\n\n\n<h3 class=\"wp-block-heading tamano-l\"><strong>DESAFIAMENT<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MYA Asesores va acudir a nosaltres perqu\u00e8 sentia que <strong>la seva pres\u00e8ncia digital s'assemblava molt a la de la resta d'assessories<\/strong>. La seva identitat, tant visual com verbal, no reflectia aquesta <strong>proximitat i confian\u00e7a<\/strong> que els caracteritza, i busquen allunyar-se de l'enfocament t\u00edpic <strong>fred i impersonal<\/strong> de les gestories en l\u00ednia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, necessitaven refor\u00e7ar la seva <strong>posicionament local a Val\u00e8ncia<\/strong> i captar l'atenci\u00f3 de diferents perfils d'empresa mitjan\u00e7ant <strong>campanyes espec\u00edfiques i adaptades a cada p\u00fablic objectiu<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LA NOSTRA AJUDA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading tamano-l\"><strong>POSADA EN PR\u00c0CTICA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per abordar aquests desafiaments, vam realitzar un <strong>canvi de marca<\/strong> i una <strong>estrat\u00e8gia digital<\/strong> enfocada a donar vida a MYA Asesores, ressaltant la seva ess\u00e8ncia \u00fanica i donant a con\u00e8ixer els seus serveis:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Canvi de marca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Redefinim completament la <strong>identitat corporativa<\/strong> de MYA Asesores per fer-la m\u00e9s propera i memorable. Aquest proc\u00e9s va incloure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nous colors i tipografies<\/strong>triem una paleta fresca i professional que transmet\u00e9s <strong>confian\u00e7a i modernitat<\/strong>.<\/li>\n\n\n\n<li><strong>Redacci\u00f3 publicit\u00e0ria inclusiva<\/strong>: creem un <strong>t\u00f3 de comunicaci\u00f3 m\u00e9s accessible i proper<\/strong>, alineat amb els valors de l'empresa. L'objectiu va ser transmetre que <strong>darrere de MYA Asesores hi ha persones<\/strong>. Sembla b\u00e0sic, per\u00f2 en l\u00ednia ho veiem poc.<\/li>\n<\/ul>\n\n\n\t\t<div data-elementor-type=\"container\" data-elementor-id=\"3508\" class=\"elementor elementor-3508\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2621114 e-con-full e-flex e-con e-parent\" data-id=\"2621114\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ee575 elementor-widget__width-inherit elementor-widget elementor-widget-image-carousel\" data-id=\"16ee575\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel d&#039;imatges\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/slupu.com\/wp-content\/uploads\/MYA-Asesores2.webp\" alt=\"MYA Asesores\" title=\"SLUPU \u2013 Ag\u00e8ncia de m\u00e0rqueting digital\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0f460 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"8e0f460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dribbble.com\/shots\/25071916-MYA-Asesores-Website\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Veure treball de disseny de MYA Asesores<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">SEO local<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Treballem en el seu <strong>posicionament local<\/strong>, tant a la seva p\u00e0gina web com a la seva fitxa de <strong>Google Maps<\/strong>, la qual cosa els va permetre destacar en cerques locals relacionades amb els seus serveis a Val\u00e8ncia.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Publicitat digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Posem en marxa <strong>campanyes de Google Ads<\/strong> dirigides a p\u00fablics espec\u00edfics segons els diferents serveis que MYA Asesores ofereix. Cada campanya estava segmentada per:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Servei<\/strong>seleccionant <strong>paraules clau espec\u00edfiques<\/strong> vistes generals.<\/li>\n\n\n\n<li><strong>P\u00fablic objectiu<\/strong>no \u00e9s el mateix <strong>empresa que aut\u00f2nom<\/strong>, i la manera de comunicar-se i adre\u00e7ar-se canvia.<\/li>\n\n\n\n<li><strong>Rangs d'edat<\/strong>segons l'edat, apareixia un anunci o un altre.<\/li>\n\n\n\n<li><strong>Zones geogr\u00e0fiques<\/strong>anem provant diferents ubicacions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta <strong>segmentaci\u00f3<\/strong> va permetre a MYA captar clients potencials de manera m\u00e9s efectiva, maximitzant el <strong>retorn de la inversi\u00f3<\/strong> en publicitat.<\/p>","protected":false},"excerpt":{"rendered":"<p>MYA Asesores va passar de ser una assessoria m\u00e9s en l'entorn digital a convertir-se en una marca reconeguda per la seva proximitat, frescor i accessibilitat. Ho vam aconseguir mitjan\u00e7ant un redisseny estrat\u00e8gic de la seva identitat visual i una comunicaci\u00f3 orientada a connectar directament amb el seu p\u00fablic B2B.<\/p>","protected":false},"featured_media":3260,"template":"","categorias-historias":[34,29],"class_list":["post-298","historias","type-historias","status-publish","has-post-thumbnail","hentry","categorias-historias-legal","categorias-historias-marketing-digital"],"_links":{"self":[{"href":"https:\/\/slupu.com\/ca\/wp-json\/wp\/v2\/historias\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slupu.com\/ca\/wp-json\/wp\/v2\/historias"}],"about":[{"href":"https:\/\/slupu.com\/ca\/wp-json\/wp\/v2\/types\/historias"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slupu.com\/ca\/wp-json\/wp\/v2\/media\/3260"}],"wp:attachment":[{"href":"https:\/\/slupu.com\/ca\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"categorias-historias","embeddable":true,"href":"https:\/\/slupu.com\/ca\/wp-json\/wp\/v2\/categorias-historias?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}